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Extraordinary Genius

By Qiong Si

Decision of Wal-Mart

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The Taihua Supermarket Group crazy expansion, advances into 100 billion turnover clubs successfully.

This is a very big gap, likely is Tesco, Metro, Dutch Supermarket and other world retail giants, their year turnover about 50 billion US dollars, Carrefour last year about 70 billion US dollars, but the Wal-Mart last year turnover has exceeded 370 billion US dollars.

Why this Wal-Mart is also called the world retail first giant, with the disparities of other retail groups is not a least bit.

Naturally, the US has surpassed 30 billion US dollars supermarket chain to be over ten, many supermarket groups in the turnover of some state, even must surpass Wal-Mart, but synthesizes together, is unable to compare with Wal-Mart. Other nine put together, almost can be the same with Wal-Mart.

Let alone Wal-Mart not only also the US, the Canadian even world several countries, have the branch of Wal-Mart, Walton Family, wields the respected family of retail ear.

North America has many 30 billion sales volume above supermarket groups, they have not thought joins up?

Has thought that but two unite, if 35 unite together, then all person stockholder's rights must be diluted seriously, who comes, when Chairman, who comes, when CEO?

The authority can guarantee that their benefits, they do not want to lose the authority, therefore these supermarket groups cannot merge, even is unable to unite sincerely, resists Wal-Mart.

In the minds of many retail big shots, the peak that Wal-Mart never may challenge, only if Wal-Mart does, otherwise Wal-Mart forever will become the world first, can surmount without any retail Company.

Why this is Wal-Mart year to year will also occupy the world 500 strongly first three, even repeatedly is the first reason. Any Company, does not want to work with Wal-Mart such retail giant.

Even if world first drink giant Coca Cola, if Wal-Mart no longer sells the Coca Cola Corporation product, then the Coca Cola turnover drops inevitably substantially.

Wal-Mart has also decided many products retail prices, so long as there is an area of Wal-Mart, without any retail Company retail price, can be lower than Wal-Mart. Even if no any product of propaganda, after entering Wal-Mart, the sales volume can also suddenly to increase.

This is the people regarding the trust of Wal-Mart, has proven the brand value of Wal-Mart.

Wal-Mart in the global distribution, suppresses rising of other supermarket groups. Even if the European area that the supermarket presents first, does not have any supermarket group to be able with Wal-Mart to break off the wrist.

Once Wal-Mart unusual wants to enter the China market, a population surpassed 1.3 billion huge markets, the population density was so big, should be how high-quality retail market.

What what a pity is, at first they investigate, discovered that the China economic condition is too bad, the people have not gone to the big supermarket shopping the custom.

They still in the attempt, the discovery had a supermarket chain to rise, this is Taihua Supermarket Group.

But the business model of this supermarket, has the similarity with their Wal-Mart, Carrefour and other world supermarket giants, the operation and management is not unexpectedly backward, and expansion speed is swift and violent.

Wal-Mart had a liking for a place with great difficulty, discovery that place quickly presented the Taihua super big store. Even if were they just started to inspect this city, this city also quickly presented the Taihua super big store.

Even several times they approached have signed, but local Government does not sign suddenly, said that introduced a retail group, and condition that the opposite party investment scale compared with their Wal-Mart mostly, has given also rich.

For example the commitment turns in many tax revenues, pledged that hires many natives, even also builds roads for the local area the donation, this simply with doing is charitable same.

It looks like in Wal-Mart Group, this does business at a loss radically. Although said the supermarket, once does in a big way, the cost can drop, then can make the profit.

However initial period the supermarket investment are also many, the fund occupies is not low. Let alone they do not rent the market, but is the purchase even directly constructs.

The crazy expansion of Taihua Supermarket Group, had naturally caused the Wal-Mart and other giant at that time the attention. They start also to think that this is the China state-owned enterprise, after all in their impressions, Company of China slightly a little scale, is the state-owned enterprise.

Did not mean that China does not permit the personal Company management, but will be restricted to be definitely many, the development will be difficult.

But after they investigate discovered that this unexpectedly is privately operated Company, is only that side the joint capital with Hong Kong. In which has the Hong Kong Li Chaoren stock, stock of Hong Kong Fu, these two families, in Asia, but is top.

Li Chaoren places the world, is the top expert, even Wal-Mart and other retail giants, has the cooperation in business with Li Chaoren Company, their logistics transportation, cannot leave the marine transportation, naturally cannot leave the harbor.

At that time the one who they most had doubts is another person, was called the Feng Yu shareholder, was the biggest shareholder. Who this person is, how can surpass the Hong Kong Fu in the ownership percentage, even surpasses Li Chaoren?

At that time Feng Yu was also not the world's richest, has not won great reputation. However Wal-Mart and Carrefour and other wills were entering the retail giants in China market to remember Feng Yu this name, it is said that he resisted opposition, so fast made Taihua Supermarket Group establish and expand.

Until afterward, Feng Yu mounted Forbes suddenly time, they know that this person was the world top rich and powerful people, the Taihua Supermarket Group stock is only he invests unexpectedly unexpectedly numerously a small part. But is also the strategy that this person sets, let Wal-Mart and Carrefour withdrew from the China market finally.

Only opened such several supermarkets, but must leave behind an entire management management team, the cost is also quite high, cannot make money, even has also lost money.

However they have not given up entering the opportunity in China market, they discovered that now China like the initial US, has emerged many supermarket chains.

Although in the scale, is unable to place on a par with Taihua Supermarket Group by far, but if purchases such 2-3 to conform in together, has to tempt very much ~ being puzzled strength.

Especially Wal-Mart, inspected several supermarket chains in China at this time, but these supermarkets do not make Wal-Mart satisfy.

Either the scale is insufficient, the place of ruling in one corner of the kingdom, the section is either unsatisfactory, the profit is meager, but also some do not plan to sell completely, is only willing to sell some stocks, can this Wal-Mart agree?

Wal-Mart also when contacts with these supermarket chains, actually discovered that their supreme headquarters, came a brave fighter unexpectedly!

Taihua Supermarket Group, unexpectedly business expansion North America. When their Wal-Mart has not attacked the China market, China Company started to attack the North American market unexpectedly!

Moreover the Taihua supermarket actually also has the stock of polar bear supermarket group, the year turnover broke through 100 billion US dollars all of a sudden, this is the challenge to their Wal-Mart.

Wal-Mart Headquarters ordered immediately, purchased China at least one supermarket chain as soon as possible, Wal-Mart must enter the China market comprehensively!

......

Extraordinary Genius

Decision of Wal-Mart

Decision of Wal-Mart

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