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„Market position is Company acts according to the position of competitor existing product in market, in view of the attaching great importance to degree of consumer's some characteristics to product, molds this Company to give people the impression profound image.”
„Cites a simple example, spoke of the little elf, what will you think of?”
Zhang Ruiqiang saying without hesitation: „Is cheap and exquisite.”
„Right, this is the market position of little elf brand. In the future regardless of the little elf promotes many model of car(riage)s, these two most direct-viewing impressions, absolutely do not change.”
The little elf on the production exquisite and cheap car(riage), the scale raises higher slightly, then did not use little elf brand.
A Feng Yu such explanation, Zhang Ruiqiang also understood. Although he has not studied for any mba, but has also studied economic anything, these understand everything right off.
„The vehicle types of other car(riage) business, should with your distinguish?”
„Is uncertain, for example Aotuo, similarly is also cheap and exquisite such market position, with the little elf is very evident competitive relations. My Wind & Rain Design Co., made the vehicle type to design to them equally was right? In car industrial design, home has not compared favorably with Wind & Rain Design Co.?”
If Feng Yu wants to push aside the domestic competitor, legitimate method/trick were too many, but he disdains in radically such does.
„Other car(riage) business , to compete, then must take to let the consumer at present bright characteristics, or is the price, either is the technology, or is designs, the post-sale service wait / etc. any to be the same, otherwise, should better or staggers the localization be quite good.”
Zhang Ruiqiang thinks that facing on, probably domestic car(riage) business truly is not having what superiority, Bing City Machinery manufacture group in the technology, brand and design, post-sale even is price, has very big superiority, it is said in cost control, does is better.
Then staggers the localization, is seeks for the Bing City Machinery manufacture group not to have the distinct superior market, other car(riage) business come the main attack, this actually good means.
But the passenger vehicle, race car, SUV, commerce, the Bing City Machinery manufacture group browsed, other car(riage) business can only make the small bread and so on car(riage)?
Saw that Zhang Ruiqiang knits the brows dies painstakingly, Feng Yu reminded: „Old has Zhang, you paid attention to the fixed price range of our product?”
Fixed price range?
Zhang Ruiqiang thinks, is suddenly enlighted, since originally Feng Yu, has given the domestic car(riage) business to keep the space of survival and development.
For example the little elf, the price is highest does not have over 50,000, lowest 20,000, 20,000-30,000 two most good of selling, 40,000 general of many selling. Then first year scale is the Song River country Ao Dipei version, entire 100,000 Yuan over, Eastern Divine Deer matches the version lowly, similarly is 100,000 over.
Then 50,000 to 100,000, is Feng Yu to the existing space that other car(riage) business reserve. Similarly the competition of price, but can sell is cheaper, that same can make money.
„You were said that in the price staggered? No wonder your car(riage) fixed prices always differ is very big, the design that promotes does not have overseas that many, this is stays behind the existing space to other domestic car(riage) business.”
Saw Zhang Ruiqiang to understand his pains, Feng Yu was very gratified. Initially on domestic car(riage) business that present situation, the Bing City Machinery manufacture group is joint capital Company, if disbursed money to purchase other car(riage) business the factory, other car(riage) business that quick can the layout nation, go against did not have the existing space.
At that time the joint capital car(riage) could not do the Song River sign in the China market, do not say the domestic car, technically innate on backwardness one section.
If Feng Yu has done , the domestic vehicle market, the Bing City Machinery manufacture group peak does not account for half, but can occupy few 70-80%, even can nibble gradually other brands.
„You understand well, I have been letting them very much, otherwise on other car(riage) business these levels, was already killed by me. Tata Motors of India knows that in India is one alone big.”
„I, if makes Bing City Machinery make group to do, domestic that anything car core Company, can only remaining our. Before we had the technology of commercial vehicle, internally was in the lead? If we produce the commercial vehicle, you think that we won't be able to make money?”
„Were that some services, reduced by us? We only make the technical research and development now, gave up the brand development, this also to a domestic car existing space.”
„You understand do not have, other car(riage) business when develop the new product, has done the market survey? Do they have carefully have thought the superiority of product? Do not think that this car(riage) looks like not bad, or opens not to be bad, certainly can sell.”
„We produce the new car time, must look like very good, making the person have the idea of purchase, opens to be better, making one be unable to put down. Moreover we in view of consumer different requests, launch the different vehicle types.”
„Must say that the domestic car(riage) business does have compared with a better place that we make? Has, but they not reasonable use. Gives an example, that is fertile and fertile, turned over to Guangzhou car finally?”
„Is the pension investment fund is used to buy stock the industry of Guangzhou car, that side Guangzhou car approaches the harbor, more suitable import-export trade.” Zhang Ruiqiang answered.
„These are unimportant, but you should also understand, fertile and fertile in the fame in Europe? The safest car, this slogan was called many years, had not been challenged by other car(riage) business.”
„Security, is the fertile and fertile biggest selling point. This point, is important, is we envies very much. Guangzhou car, can the whole pay great attention to this point.”
Naturally, now is fertile, but Wo Gui China car(riage) business, many that then many technological exchanges must certainly facilitate compared with before. Some Bing City Machinery manufacture group many world advanced technologies, do not believe that side Guangzhou car to be able to bear do not trade.
„Overseas car(riage) business localization is clear, for example valuable Ma, has taken the high-end route, never makes anything economic automobile. Spreads with these race car brands stupidly is so, their products is a character, expensive!”
„Can say their products certainly compared with our car(riage) several times? Simply does not have, but their sales volume is still good, because they became in the people mind the synonym of high-end car(riage), this can make their profit very high, simultaneously has many funds to put into the research and development, the preservation technique is in the lead.”
„This is too specifically detailed, I did not say that the management of these car(riage) business, should also be able to understand how should do. I have not planned to monopolize any industry internally, all products, I gave the domestic brand to leave the existing space.”
„They whether to survive, lies in their visions, brains wait / etc., does not lie in my preemption. Company definitely was superior slightly selects, does not have what to feel sorry for this saying.”
„The Company biggest sorrow, is puissant, loves effectively, superintendent but who also does not know the business. Really is not good, lets state-owned enterprise these superintendents, studies to our Taihua business school some time, not only there is domestic and foreign experts and professors, Zong Qingxian and Liu Chuanzhi such Company teaches and ensure will not regret.”
When Feng Yu walked, Zhang Ruiqiang ponders over for quite a while, felt, if makes Company in state-owned enterprise go to Feng Yu that school to study, always one type does draw the feeling of students to Feng Yu?
......( To be continued......)
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