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Extraordinary Genius

By Qiong Si

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Feng Yu arranges Kameido Masao to go to that camera Company purchase numerical code class the patent and related technology, was right, Company of that camera, called Kodak!

Kameido Masao guaranteed to Feng Yu that at the shortest time, the optimal price, will buy the technology.

Reason that makes him go, but is not Ralph, because Kameido Masao is the Japan person, this time by the name purchase of Japan Corporation. Japan in the digital camera domain, is the world is top, this can pull down the value of these technical and patent, will not have made Kodak get suspicious.

Kodak does not take seriously the digital camera in any case at this time, they also feared after this develops, impacts the market of their traditional camera, therefore since, by strength of the, has suppressed the development of this profession.

Although their digital technologies, same are the world are top, but at the Company earning, numerical code class income, just over 15%, but numerical code class and tradition class investment, actually about 1 : 1!

This makes many shareholders be also discontented with the Kodak president, thinks that this decision-making reduced the Corporation profit, if only makes the traditional camera, their profits can also promote 30%!

Kameido Masao one relates, the Kodak shareholders agree, even many shareholders said that should the overall service take-out sell of numerical code class, but only does not sell the patented technology. After all sells the patent and technology is not quite of pleasant to hear, will make the person think that the Kodak fund had problems.

But also some shareholders believe that sells the patented technology to be also good, after all some of some of their also R &\; D personnel, they can like some research institutes, purely by selling the technical or the technology licensing seek money, this is also road of the good profit.

After selling out these technologies, their digital projects do not lose money, but made money. Since this project can make money, why doesn't continue to study? If digital technology will be really mature in the future, they are also insufficient to fall behind other Company.

Also several shareholders believe that should not sell out these technologies and patents, after all they invested that many for this reason. Just set the double thread parallel strategy, needed three years to see the effect.

For these years many of digital photography product promotion, met as an equal with the traditional camera, perhaps was several years of matter.

However all shareholders do not believe that the numerical code the opportunity substitutes for the traditional camera in a short time!

Kameido Masao asked the opinion of Feng Yu, if can acquire the Kodak overall digital camera service, purchased, fund that could spend, will be more.

Kodak has in the world most camera patented technology, more than 100 years of Company, are only the brand values, is astronomical figures.

If minus the Kodak brand, the business value of that digital camera, will depreciate some. Simply speaking, the same camera, prints a nobody has been listening to brand, with printing Kodak brand, between both the price can differ over 200 US dollars! The Kodak brand regarding the added value of camera is such high.

Also because the Kodak brand added value is too high, lets their digital production sale is not that good. After all four stars and Sony, Canches the brand is not small, but similarly the product of performance, sells actually wants cheaply many.

Let alone other Company is the Lord pushes the digital camera, only then Kodak is the Lord pushes the traditional camera, because they have to proliferate the world the film photo shop, this is also a big end that they receive.

Their film sales volume, is the world first, the profit is not low.

Feng Yu thinks, if can purchase, then receives also well, mainly looks at the price. The cheap words, definitely buy, oneself come back to produce the camera, at least can occupy the China market, will not always owe.

If too expensive, that has not needed, goes to the overseas to compete with other brand, the pressure is very big. In any case this digital camera is also ten years of life, ten years later, started the popular smartphone, at that time various photograph app, may be more amusing than the digital camera.

But plays the digital camera truly, is these photo hobbyists, how many but can the photo hobbyist have?

However if can from the digital camera, achieve the digital video, then develops will be without doubt better. This inside technology, there are very in a big way was different, at least Kodak does not have, but Sony they early browsed.

In 67 years, the traditional film camera will eliminate gradually, at that time made the movie, used the digital video. Not only facile, reserves and big, but can also cut the copy to the computer, more importantly did not fear that scene pat dozens, causes the film cost to be too high, the movie-making cost rises.

The numerical code photographs, nothing but takes up a storage space, can save the photography cost enormously. Even that small dv, becomes popular, the pleasure of autodyne, but many people like.

Un, as for patting outside room in room, this were not many describes.

The popularity of digital camera, is also related with the development of computer, many people give up to make the picture, actually does not hate to flush, particularly after seeing flushes, many pictures are unsatisfied, felt that has wasted money.

But the digital photo has saved this trouble, chooses on the computer directly, even on the camera, can delete the picture that some do not like, prints, definitely underwent screening.

But when Kameido Masao told Feng Yu the offer of Kodak, Feng Yu actually ignorant compelled.

„What did you say? Does the service of digital camera, take 4.6 billion US dollars?!”

This cannot say that has excessed the budget of Feng Yu, but has surpassed ten times!

The budget of Feng Yu inner heart, is in five hundred million US dollars, attains the advanced digital photography technology, including corresponding patent. If can choose, he also wants to choose, screens some not too important technology.

He has thought that Kodak will possibly ask a price very high, but has not thought that so is unexpectedly high!

„Boss, their technologies, truly very good, is their exclusive rights. I am confident, in four One billion US dollars, takes the overall service.”

The Kameido Masao heart said that four One billion US dollars, Boss not with. Profession that each Boss favors, may be hard.

„Does not buy! Too expensive! You chose some optics, the technology in electronic to be good, other technologies, can have the buying authorization of choice, or researched and developed.”

Feng Yu wants the digital camera, to graft on the cell phone at first. Four One billion US dollars, that investment was too big! Feng Yu must reserve the fund, waits to phrase the amd stock.

Kameido Masao only knows that this understanding has made a mistake, immediately said to Feng Yu: „Boss felt relieved that only buys some technologies and patents, or is the patent authorization words, five hundred million US dollars basis has more than enough. Even I can also sign an agreement with them, later they study anything to renew a better technology, we have the refusal.”

„Un, defers to this direction to discuss that a penny saved , a penny earned.”

Hangs up the telephone, Feng Yu shakes the head, the money not anti- flower of local tyrant!

......( To be continued.)

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