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„Young Master Lu, this matter troubled you, when I returned to Capital City, we sat to chat well.” Feng Yu hangs up the telephone, the corners of the mouth shows a smile.
Only is makes an exhibition not to have the big use, lets these foreign brands actually, very good to have demonstrated their vanguard technology. China except for Little Overlord and Wind & Rain Brand, can not say any highlight.
Feng Yu wants to have a look, whether also has any lost treasure, finally is really the China consumer electronics, at this time compares with Europe and America and Japan, the disparity is obvious.
When the city also will be concluding the dragon dance performance that prepares has cancelled, the crest of wave made the foreigner rob, did we give back to them to perform?
But this exhibition, a very big goal, that propagandizes VCD, propagandizes the brand.
At the exhibition, VCD showed off, Wind & Rain Brand or the Aihua sign, makes many foreigners express admiration. Feng Yu asked the person to concoct an article, prominent as far as possible, VCD this product, how great, how complied with the tidal current.
Then this article, has given Young Master Lu, making him help, to publish on the China mainstream newspaper, for example «People's Daily», this was the China consumer electronics first time has led the world, wasn't worth recording at length?
Naturally, Feng Yu also lets Fu Guangzheng and Kirilenko through the relations, in the newspaper of Europe and America, how great also promoted VCD is, China electronic products, how showing off.
This kind of article, paid attention to the media of this exhibition more, some foreign media have not come to attend this exhibition, but same has written the article about this exhibition.
Mainly is divided into three schools, a school said that beforehand article, is definitely false, the China that close country, the consumer electronics, was absolutely impossible to leading, definitely is China has embezzled the Aihua technology, this was the Japan person invents.
This kind of media are mainly Britain, Japan and other European and Southeast Asia media.
A school, definitely the beforehand article, said that China rose, moreover China so many people, will certainly seize the world in the future. Mainly publicizes, is the China deterrence theory, this kind of media, are mainly North America.
Last school, is congratulates China to pursue on the footsteps of world, wishing the China development better and better wait / etc.. This kind of media, before are, Soviet Union these countries and relate the media of good country with China, naturally, the reprint are most, is the China our country media.
This wave of media offensive, is Feng Yu with the result that Fu Guangzheng discussed. First must to believe that the VCD technology, is truly epoch-making, is outstanding.
Then coordinates the advertisement offensive, gradually opens the market.
Fu Guangzheng said to Feng Yu that advertisement could let initial period the product has one to rise suddenly, but may not let the product sales volume stable growth. This point, Fu can point out very many examples.
For example present learning machine, although looks like the situation is good, but overseas market after rising suddenly of short-term, already gradual contraction.
The China market, looks like will also continue to grow, but has emitted the learning machine now is a view of weird creature, is one is throwing over PC cover video game(s).
Fu Jia people after detailed market survey, thinking VCD must substitute for the videocorder, substitutes for the LD big video disc player, becomes the first choice of home theatre, could pass through two to three years.
Therefore Fu Guangzheng warned Feng Yu, do not continue to expand the VCD capacity blindly, present capacity, if the running at full capacity, the product can create the backlog.
However is good because of the present, although the sales volume is too not good, but can also suffer no loss of capital, but can also capture the market share, should say that is very cost-effective/worthwhile.
Feng Yu is very clear, he is not a sales talent, can have these many sales ideas, can know that which products can make money, is closes right up against the previous generation completely the memory.
But the memory of previous generation, cannot tell him, the detailed process that others make money, only knows certain products, can be hot, will make money. Why this is also Feng Yu each time invests, wants as far as possible to maintain the former staff of previous generation.
Now looks like, he was extremely proud, extremely the superstition remembers, and has been changing the historical trend, always ahead of time pushes some products, has actually neglected the relations of time, has neglected this time power of consumption.
Causes to appear can very hot product, now actually must find the way to promote, to promote the sale of product by any means possible , to promote the market.
The exhibition had ended, Wind & Rain Brand VCD, is Aihua sign VCD, cannot be let the Feng Yu satisfied order volume, even was lower than the quantity of Feng Yu estimate.
These manufacturers represented knew, the VCD patented technology, grasped in Taihua Trading Corporation, the exchange has given Japan AIWA Corporation, moreover disclosed after Japan Corporation that they also clear awareness, the AIWA Corporation major stockholder, with the Wind & Rain Brand major stockholder, unexpectedly was a person!
In other words, VCD, grasps now in a hand of person. Many people come to discuss with Feng Yu that discussed the authorization of VCD technology, wants to develop this market together.
But Feng Yu without hesitation rejected!
Although said that many brand management, can quicker letting market prosper, but will reduce his profit without doubt. Especially the technological strengths of many manufacturer, above Taihua Corporation and Aihua Corporation, brand also above Wind & Rain Brand, if they developed a better product, for example DVD, then possible VCD not to be prosperous, by DVD substituting, this was Feng Yu does not want to see absolutely.
Because Feng Yu is not willing to be authorized . Moreover the marketing channel early has delimited, even if some Corporation want to sell Wind & Rain Brand VCD or Aihua sign VCD, Feng Yu cannot sign the contract with them, otherwise was Feng Yu breaks a contract. The domestic channel is Taihua Trading Corporation, the overseas sale, has given Fu completely.
Feng Yu such does, touches Fu very actually, had to kick out of the way the opportunity of Fu obviously, Feng Yu actually chooses to give up, this youngster, was very tasteful.
Only then Fu Rongjin does not believe that he thought that was his son Fu Guangzheng has helped Feng Yu too many busy, regardless of the new factory construction of machinery Corporation, were any Aihua Electronics and establishment of Wind & Rain Appliances factory, was Fu Guangzheng in busy, Feng Yu could not leave Fu Guangzheng, could not leave the management team of Fu.
How many times he also in secret instigates Fu Guangzheng, Feng Yu cannot leave your help, don't you want excessively to want some stockholder's rights? Does not take something for free, can buy, money is insufficient, Father can give you.
But Fu Guangzheng rejections, he had understood that the Feng Yu disposition, Feng Yu this person, is that type looks like very natural, actually digs out the person who dies. If he puts forward this request, Feng Yu complied fortunately, if not comply, he what to do? Disinvests?
Disinvests will truly make Feng Yu lose is not small, but will not have a fracture. Feng Yu can definitely make the following management go against first, then the high salary digs the person from other Company. But Fu Guangzheng will lose one with the opportunity that Feng Yu makes money, the shortcoming outweighs the advantage.
Fu Rongqi also thinks that moreover Fu Rongqi added that should better be able with Feng Yu to pull closer the relations again.
Feng Yu reads in August the VCD sales report form, is not quite still ideal, cannot bear sigh, the step steps too in a big way...... Probably was pulling the egg!
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