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In order to guarantee each link can achieve the minimum cost, Li Mu requests the travel in China , US, must to oneself a market minimum offer, and forces to sign the price safeguard agreement, pledged that cannot the tourist resources in hand, less than or equal to supplies the Muye Science and Technology price, other supplies third party companies.
In other words, the Muye Science and Technology resources cooperate negotiated price, must be lowest.
At first, several travel in US, „overlord provision” also had the anxiety to this, Li Mu has found a time, gathered to meet them.
At the meeting, Li Mu to these business advisories they the anxiety issue, had discovered at present they biggest worry, was worried that which customer Taobao goes to measure insufficiently in a big way.
In their opinion, the customer measures insufficient, market potential naturally also insufficient, if also pledged the bottom price, if a bigger customer had the opinion, processed is very thorny.
California biggest tourist service company person in charge said to Li Mu: „Mr. Li, we are willing to a Muye Science and Technology enough low service offer, but you make us guarantee that is lowest to the offer of Muye Science and Technology, but must guarantee that other families/home cannot be lower than were equal to this price, this to us, somewhat was truly harsh.”
Li Mu asked him: „You thought where can raise harshly, we consulted.”
The opposite party said: „We have studied a China city the market reality and prospect that fully goes to US to travel, although we also very much anticipated that the China tourist can bring the huge income to grow for us, the business space that but according to our analyses, a China city goes to US to travel in a short time is not specially big, if we gave your exclusive bottom price at this time, will have very big injury to our other customers.”
Li Mu said with a smile: „Present stage the American comes China to travel, the China person goes to US traveling, are quite relatively few, may because of so, the future development space be huge.”
Saying, the Li Mu example was saying: „You look, our time is to strengthen a traveling of California and China city in name interactive, is Yanjing, Shanghai, Yangcheng and Shenzhen, but do you know, besides the US's embassy in China in Yanjing, Shanghai and Yangcheng has the consulate-general in US, these two city cover eastern China, covers southern China, is the China economy most developed areas, can say the China richest and average per person highest paid city in their coverage scopes, therefore, you thought behind really this is only the business of four city and California?”
, Li Mu also said: „Everybody makes the traveling, the base element of very clear transnational route, China arrives at the US such long range particularly, the route can say that is the key position to the key position, I have now attained the market lowest ticket price, has attained the market lowest hotel price, now I am wanting other market lowest tourist resources prices with you, if you work with me, tourist product that then I formulate, the cost price will be lower than the normal level, in addition I to not make money, so long as supplements the operation cost in the cost, does not need many with the one cent profit, price that as the matter stands, I give, In the market unique ultra-low cost.”
„If I provide, from Los Angeles to a Yanjing seven day roaming, the implicit price compared with other channel small advantage several hundred USD, I believes that the people in other California peripheral states will choose from Los Angeles without hesitation embark, flies Los Angeles also to want one hour from the Phoenix of Arizona, dozens USD.”
„The price that if I give, can compared with other channel small advantage thousand USD, let alone your peripheral several state, I believe that is the east coast New York residents also meeting is willing to purchase my service, then spends for several hours arrives at Los Angeles turnover one time, I heard that flies the airplane ticket of West coast from the east coast, the price year to year is lower than hundred USD.”
The attending travel is silent, the content that Li Mu said that really has very strong attraction to them.
The China situation, everybody many have heard some, at present the China hub airport are not many, the hub airport of overwhelming majority flying international airway, is Yanjing, Shanghai and Yangcheng, even can say, currently speaking, the overwhelming majority China person wants to go to the US, the place that must be at from oneself goes to one of them of these three airports, then takes the international flight to fly to the US.
Also then, means that behind Li Mu's this big plan, covers, not only residents in four cities, but is the nation, or at least mostly the people in country.
Very possibly future half China people, when considers to go to US to travel, will consider that which goes to purchase the free good meal from Taobao or goes to which ginseng group in Taobao directly, then starts from these three cities, as the matter stands, the potential customer measures considerably increases.
But that side the US, the hub airport are many, moreover distributes quite loose, for example New York, Chicago, Atlanta, Los Angeles, San Francisco, Seattle wait/etc. are the rank before the big airport, theoretically, from any of these key positions, has to non-stop fly Yanjing or the Shanghai flight.
However, cannot support the frequent degree that the American takes plane to endure compared with the China person rides the train, often flies this to fly that flying were many, experience were also many . Moreover the American traveling is backpacker, the poor roaming are quite many, will plan carefully very much, how to use the favorable turn to obtain a more inexpensive journey, the American is an expert compared with the China person.
Similarly to Yanjing, majority of Americans, regardless of embarks from above any US hub airport, when he realized a special plane time can save several hundred even over a thousand USD, he is very difficult to resist this attraction.
Theoretically said that if Li Mu can press enough lowly to the Yanjing overall cost Los Angeles, the entire US ordinary tourist comes Yanjing to travel, may consider Los Angeles that purchases Li Mu to provide to the Yanjing meal, as the matter stands, he covers, more than a California state.
Before these travel, had thought, Li Mu is because relates with Schwarzenegger quite well, therefore helps Schwarzenegger make achievements, to stimulate the tourist income of California, but didn't expect, Li Mu wants to use the price advantage unexpectedly, turns into entire US to go to the China traveling California the core key position.
As the matter stands, this matter had the worth doing.
To these enterprises, felt that looked like suddenly sees the light generally, in addition Li Mu has the unequalled resources, after their little reflection, then without hesitation complied.
Therefore, Li Mu won another victory, has attained the entire California most small advantage tourist resources.
The resources of these travel cover very broadly, included the tour guide, translator, vehicle, dining, admission ticket and amusement project, even is the shopping, the cost overall drop of this part, which can make Taobao have bigger operating space.
When the peak forum will soon end, which cooperation range Li Mu merged into Taobao to go to all attending enterprises completely, simultaneously has attained the entire profession lowest price.
Which Taobao goes to the Sino-US Traveling Related Enterprise maximum attraction, was it helps both sides find a new resources realization market.
Before then, US travel grasp the massive native tourist resources, but their main realization objects, from the US, Europe, Australia as well as Japan & South Korea, the China 1.3 billion population, go to the population of US traveling to be short to every year can ignore, now, which Taobao goes to start many China tourists to output the US, making them also many realization community.
If this chain link in turn, to China travel, enjoys similarly.
The US or China, the use of tourist resources has not arrived at the saturated condition, this also means, the both sides market needs more consumers.
However, to Li Mu , compared to make the China tourist walk, he hopes that makes the overseas visitors walk, also hopes that they can issue the China beautiful country, lets more overseas visitors Zhixiao.
To promote fast landing of tour abroad project as soon as possible, Li Mu invited CCTV documentary film team to reorganize manufactures the documentary films of China all famous attractions, prepared to place on twitter to be used to propagandize, CCTV also thought that this was one allows the overseas people deeply to understand China good opportunity, without hesitation complied, even did not need Li Mu to bear the one cent production cost.
Afterward, Li Mu convenes to meet Muye Science and Technology and management of Taobao net, combs the tour abroad service process.
First, simultaneously looks for head-hunting company to help, the professional who digs a number of tourist industries fast, forms a complete tourist group, before being responsible , the latter three stages of entire service comprehensively.
The pre-sale stage, docks and helps the user apply including traveling plan formulation and customer to get visa, particularly visa issue, not only need help the user prepare the necessary material, helping the user fill in the necessary form, but must unify to organize the user to the embassy and consulate surface bamboo slip, strives to be biggest signing rate/lead \;
Sells the stage, sends the group including customer organization and set, and group and translator, as well as coordinates the tourist resources between both sides enterprises.
The post-sale stage, pays a return visit , the degree of satisfactory investigation, suit processing as well as the feedback including the customer \;
Second, the coordinate flow of entire service, which a few words description is Muye Science and Technology puts up a stage, Taobao to go to perform, all costs have Muye Science and Technology and supply enterprise dock, which then goes to conform with the sale by Taobao, then settles accounts with Muye Science and Technology, based on this principle, the different plan formulation of the touring party and automatic pilot roaming, which goes to take responsibility by Taobao completely, is made the plan, then to calculate the fixed price by them.
The Li Mu's objective is the preliminary stage one cent does not gain, ties then, subsidizes the user, to foster the market by the lowest price fast, if the user feeds back is not quite positive, but can also put out some money to come to subsidize the user, for example a cost price of travel plan is 8000 Yuan RMB, where Taobao goes to be able everyone subsidy 1000 Yuan, first pounds its several hundred million, pounds the heat the tour abroad, later does not worry not to have money earned \;
Third, once after the plan formulates, which immediately goes to get online the sale in Taobao, YY and micro blog twitter follows up to promote immediately, at the maximum speed straightens out!
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