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Rebirth in a Perfect Era

By Young Master Can't Sing

Advances the world top standard

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The Plants vs Zombies wallpaper of high-definition q version, after YY online opens download(ing), within one day on download(ing) thousands of times, but has over 100,000 user messages in the wallpaper download(ing) page, these users come from world, behind the nickname of everyone, has one to land the small national flag of country's, in commenting the page drills looks, is the national flag icon of all over the world, the messages of various national languages simultaneously appear in a page, making Li Mu feel all of a sudden, seems is glancing over youtube, the popularity of game can be inferred.

Now, «Plants vs Zombies online» just now gets online for two days, its online population was highest broke through 50 million, when three days, the sales running water of one-day item(s) and skin of game, has achieved 3500 million RMB, earning ability, making the entire profession subdue.

Li Mu is a seasoned person, the development path of very clear payment skin in game, uses the payment skin along with the increasing number of people, other user although normal games have not received any disturbance, the potential impact that because causes aesthetically unceasingly has actually been fermenting, until one day, the average consumer again cannot bear the irrevocable primitive skin, starts to step into the payment the path to be gone forever.

Li Mu has also been able to foresee, after the same funds skin as well as the YY show of YY design, popular, at the appointed time fears the list payment the YY show to be able for the company to create not the poor income.

It is said that in the market all Game Company are studying «Plants vs Zombies online», is using the quickest speed to promote the imitation the route, these even include famous Blizzard, wants to imitate «Plants vs Zombies online» including them, plays a tower against class game.

Even but if, entire world Game Company tries to imitate «Plants vs Zombies online», Li Mu will not be worried completely, because he is very clear, " Plants vs Zombies online » only not replicable success condition, is YY.

Without YY, even if Blizzard impossible to promote a similar tower against game \;

Without YY, even if Microsoft is impossible to make the Internet users in world crazily be infatuated with this game \;

Without YY, even if Jobs as well as Nokia loads into their cell phones the similar game, is impossible to initiate player's good friend interaction on YY.

Anybody, as well as any company, wants to make a similar game fully reach " Plants vs Zombies online » altitude, requirement that must meet, is he must have one with the YY highly consistent public relations product, otherwise is hopeless completely.

KFC and McDonald's received offer of Muye Science and Technology about game cartoon image cooperation, the cooperation plan that Muye Science and Technology gives is: Puts out certain amount by McDonald's or KFC the copyright working cost, Muye Science and Technology will play the cartoon image packing right of use to be authorized to them, enabling them to be able the cartoon image print on their product packaging, if they hope to attain the use authorization of derivative product, this single Jiaqian, for example: Using doll and puppet of game cartoon image manufacture \;

If internally, the majority of companies use oneself cartoon image to produce various products, almost will not pay the 10 cents the copyright expense, however is not good in the US, if any enterprise dares not to pass through the authorization to use own copyright, oneself can not have the acquired victory of suspense in the court of US, and demanded the large amount compensation \;

KFC and McDonald's multinational corporation, had similar cooperation before with many well-known copyright sides like this, McDonald's and Disney as well as Pixar this copyright side cooperation is close, will promote or Pixar cartoon image the derivation small present centered on Disney frequently, then the meal in recombination shop engages in the promotion \;

KFC besides with some US business close, has very thorough cooperation with the copyright side of Japan, very fiery/popular that for example this year, KFC promotes „duo a dream” meal, sells internally, the meal the name and image of A dream makes the packing besides use duo, but also throws in duo that may control remotely a dream toy, this model of toy is deep liking of child.

However, these two enterprises have not had the similar cooperation experience with the copyright side of China native place, so far, China all cartoon vivid copyrights, seriously lack the influence in the international market, the bottle gourd kid, is the black cat sheriff and Schuchertella such well-known cartoon image, was not approved in the international market, Sun Wukong is also same.

Can say very much responsiblily, accumulates China domestic-made cartoon dozens years of all development achievements, in the entire world influence, cannot compare the influence that «Plants vs Zombies online» this three days internationally saves, even is bad far!

«Plants vs Zombies online» the fiery/popular world, this also makes the cartoon image of game be familiar by global more than half people in a short time, therefore in the game the back of each cartoon image, is containing the huge profit space.

Therefore, when Muye Science and Technology found two companies, these two companies show very strong interest.

Li Mu can act bashful the pain spots of these enterprises, he made Business development (BD) find these two companies, to propose the cooperation intention, actually did not make the actual offer, simultaneously released the news, making these two companies know oneself simultaneously were discussing on the same matter with two enterprises, made the sense of urgency to two enterprises.

Before " Plants vs Zombies online » fire, in international cartoon copyright market competes has numerous number, two enterprise looked for the partnership opportunity in this market, the opposite party can also find other similar has competed, for example KFC cooperated duo a dream, McDonald's cooperated the toy general mobilization, everybody was well-matched, no one will be flung by the opposite party after the brain \; If KFC took hellokitty, McDonald's can also take the sponge baby.

But, the present games market is not the cartoon animation market, in the present stage, the game domain can achieve cartoon, can the fire spread the world, only then «Plants vs Zombies online», if were seized this opportunity by the match, oneself want instead ultra, is a very difficult matter.

Even if takes the global cartoon animation market competes with «Plants vs Zombies online» is also not necessarily able to take the easy way, because the global cartoon market besides a well-known cartoon character of big pile of being familiar, these 1-2 years, may not have what new cartoon image to be able at present recently to achieve world-renowned.

Therefore this also involved an issue of heat degree.

duo A dream cartoon image is truly fierce, the global at least one-third people know it, but duo A dream although well-known, but it and heat degree did not have what relations, probably entire China people know that six young holy children, in 2015 and 16 years, his although as before well-known, did not have the heat degree, the appearance money possibly 100,000, but at that time right red small fresh meat, even if just made a debut for 1-2 years, but because the heat degree is high, the appearance money reaches as high as several million, this is the importance of heat degree.

Nowadays, since the entire world hundred years cartoon images have taken, one is one, does not have any image or the series can place on a par with Plants vs Zombies, therefore, to McDonald's and KFC such enterprise, Muye Science and Technology does not take this image to come out with the fast-food industry collaboration, once takes, oneself must do everything possible to take.

Coca-Cola with Pepsi is also same.

These two dozens years of sworn enemies, basically are „mirror image brothers”, is you have left anything, I leave anything, you leave the Cola I to leave the Cola, you leave Sprit I to leave seven happily, you leave Finda I to leave the beautiful year to reach, not only on own product hits to suffer extreme distress, but also frequently the flames of war proliferation of this type of needle-tip to wheat awn to other domains, you with the McDonald's exclusive collaboration, I with the KFC exclusive collaboration, the strategic partnership also similarly is the sworn enemy......

In this case, «Plants vs Zombies online» must discuss the cooperation with both sides suddenly, has pulled up the flames of war all of a sudden, moreover this time, if competes a side of failure, may not have other similar to compete is available.

Muye Science and Technology Business development (BD), under Li Mu's incites, has given KFC and McDonald's \; Pepsi and Coca-Cola these two groups of competitor two cooperation plans are for its choice:

The first type, the cartoon image is authorized yearly, is given by various companies is authorized the offer of expense every year, price high results in \;

The second type, the consumer commitment demonstration quantity, for example, Pepsi can pledge that " Plants vs Zombies online » image within one year can demonstrate 100 million times on their various products, Coca-Cola can pledge demonstrates 200 million times, but whose demonstration pledged high, who can be under the exclusive authorization, in this foundation, Muye Science and Technology only the symbol levied ten ten thousand USD copyright working costs every year \;

However Muye Science and Technology to demonstrating the quantity has the explicit limits: Every time sold one to use the authorized vivid commodity, calculated a demonstration quantity, if demonstrated actually the quantity has not been the commitment demonstration quantity, to 0.2 USD pay to compensate to Muye Science and Technology each time.

In other words, if these enterprises want to attain " Plants vs Zombies online » image authorization, either gives money, either produces " Plants vs Zombies online » image related product.

Li Mu oneself favor the latter, he cares is not ten ten thousand USD, or five million USD every year authorization fees, he wants, has the enterprise of strong channel ability through these in offline, fast advances the entire world " Plants vs Zombies online » image the offline domain, fills «Plants vs Zombies online» in the offline blank , to promote " Plants vs Zombies online » influence globally, the popularity, the influence of as well as the gold content cartoon image in game, advances the world top standard, this is Li Mu most wants.

Online is the Li Mu absolute superiority, if the internet world is the sea, then Muye Science and Technology is in the sea the biggest that whale, but the whale is strong, very difficult becomes the overlord on the land, to Muye Science and Technology, offline present society, quite therefore that piece „land”.

Stated differently, KFC, McDonald's, Coca-Cola as well as Pepsi these enterprises, all are the giants in offline industry, this is Li Mu is short.

If Coca-Cola and Pepsi want to attain " Plants vs Zombies online » exclusive authorization with least money, must give as far as possible the high commitment in demonstration, if Coca-Cola sells 50 billion bottles of Coca-Cola every year, Li Mu wishes one could them to give 50 billion times every year demonstration to pledge directly, in that case, the Plants vs Zombies image, can spread world each corner truly!

Rebirth in a Perfect Era

Advances the world top standard

Advances the world top standard

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