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Taobao net busy, while Li Mu starts with Brother Liu is the Taobao net gets online the final matters concerned that prepares the time, the domestic mp3 manufacturer has started the intense discussion in view of the Easy Music net as well as mango-me, mango-me is snatches bothering of everybody rice bowl obviously, this bothering will not receive industry in the welcome of any company, the alliance that on the contrary, its appearance, let hit the major factories that becomes firm has not been possible to break suddenly every day, all people have strengthened a faith, no matter before , how everybody competed, at present should unite as one, finds out the effective countermeasure, Contains the development of mango-me. r
In the Yanjing mp3 brand held an industry in brief meeting, very early in the morning, person in charge of several mp3 brands meets in a convention center of Yanjing star class hotel, the participants arrive in full, everybody then started the intense discussion, first, everybody wants to know, this emergying mango brand is the enterprise of which family/home. r
shortly after mango-me just started online propagandizes, in the mp3 profession basic on nobody knows the background of this sign, several little abilities industry in the big shot asks somebody to inquire everywhere had not inquired a reason why comes, but the Easy Music net they know actually, this company that is owned stocks by Muye Science and Technology and Baidu together, it can be said that the biological mother of mp3 profession. r
Before the Easy Music net has not exposed mango-me, the entire mp3 profession regards as the Easy Music net the profession liberator and pusher, if not the emergence of Easy Music net, perhaps the mp3 spring must and other time, everybody rejoice again, in the network has such mp3 audition download(ing) website of overlord level, it made more users contact the digital music, subsequently gradually gave up cassette machine, personal stereo, cd machine and other traditional player devices, digitization destroying of equipment to traditional equipment was exceptionally powerful, once the user contacted the digitization, quick on by various convenient attractions of digitization, equipment of digitization also on. Will be getting more and more popular. r
But didn't expect Easy Music net profession pusher unexpectedly will change to become everybody present biggest competitor, moreover puts out one looks like nearly perfect product, even including price such perfect. r
In the conference, the people of mp3 profession are wondering a matter, how mango-me this 368 Yuan selling price do. r
One month of sales volume surpassed 200,000 mp3 brand person in charge saying: „We have custom-made 64 mb mp3 from OEM (original equipment manufacturer) supplier factory there at present, the cost definitely over 300 Yuan, terminal selling price definitely over 500 Yuan, to guarantee the channel business has the profit, our selling prices are impossible to be lower than 500 Yuan, so long as is below this price, either is we are in arrears, either is the channel and dealer is in arrears, but how this does mango achieve 368 this prices?” r
person in charge of patriot similarly is also puzzled: „For the brand competes with Han, we have pulled down the profit of each link, forces to fall the 64 mb terminal selling price to 600, this mango-me us with Han is the brand competition time is more ruthless , this selling price estimated that is also higher than 3-4 ten Yuan compared with the cost price, such selects money , if counted various link costs and tax rates, they sell one at least to owe every time over a hundred Yuan to be passable, who will the issue be will do? Isn't this brain is sick?” r
„We must clarify now, 368 prices are this mango decide, the Easy Music net decides, if mango decides, he truly is the brain is sick, but if the Easy Music net decides, that means that the Easy Music net from the mango customized product, other links is solved by Easy Music net, mango only needs to be responsible for producing goods, all channel costs are the Easy Music net undertake.” r
„Which does the Easy Music net come such big channel?” Lenovo mp3 sector person in charge said: „Everybody present was the old person in profession, everybody knows that at present constructs a nationwide scale the marketing channel difficultly, was better like us, at least we had the perfect marketing channel in the pc domain, but made the mp3 brand to one specially, laid down the difficulty and cost of channel is too big.” r
Some people said: „I did not understand very much, over the two days we have been asking around, so far has not heard any wind sound/rumor, several days arrive shortly mango-me sells, but their marketing channels do not have a sound, our dealer distributes land, almost in every electronic city has our business agent counter, but so far, has not seen with the mango-me related billboard including one.” r
person in charge of patriot said: „We again study them not to have the significance with any channel sale now, how the present is we to deal with the Easy Music net and this mango-me, over the two days the sales data of our terminal continued to decline, the mango-me advertisement promoted, our sales volumes fell almost 60%, this to our influences was really too big.” r
Market although originally has the competition, but everybody in following the situation of market discipline competes, is considered as on is fair friendly, is the emergence of Easy Music net and mango-me, rushes to set at the person simply in the deathtrap goal, if mango-me sells by this price, other brands really did not have the means of livelihood. r
„Our two days terminal sales fell 70%!” Upright person in charge said resentfully: „368 prices, were the outward appearance shocking degree, mango-me successfully attract the attention of all latent mp3 users, this point have been able to look from their appointment numbers, this morning before , I also specially looked, the appointment quantity over 3 million, should be the latent mp3 users in present nation is paying attention to mango-me, and placed hopes in 6 th to buy, was good because of mango-me first only then 100,000, after these 100,000 were digested by the market, other users must draw back to ask next, chose our products.” r
Lenovo person in charge suddenly eye one bright, said: „Whom does everybody has to know that what pattern the mango production link is? Do they have oneself production line? If not, what they look is which company OEM (original equipment manufacturer) supplier? At present the mainland and OEM (original equipment manufacturer) supplier factory in Taiwan even South Korea has the cooperation with everybody, particularly the OEM (original equipment manufacturer) supplier production line of mainland and Taiwan, basically 80% capacities gave everybody present to include our Lenovo, if we can find the mango OEM (original equipment manufacturer) supplier factory, to the manufacturer exerts pressure by the influence that we joined up, can definitely block its throat.” r
A few words remind the dreamboat. r
The Lenovo person in charge words made everybody realize immediately the favorable turn was, so long as contained the mango output, what price it sold insufficient to fear, because the market demand was placed there . Moreover the demand was getting bigger and bigger, the mango price had the superiority again, if its capacity were insufficient, the majority of users need to purchase the product from other brand there as before. r
Lenovo person in charge continues saying: „Estimated according to the ordinary circumstances, this mango should not have own capacity, so long as we found their OEM (original equipment manufacturer) supplier business, then the collective exerts pressure to the OEM (original equipment manufacturer) supplier factory, may thoroughly be cut off their sources of goods, opportunity that this they do not have, if they then arrange oneself production line, that and other product availabilities, it is estimated that must to next year after next.” r
The people are excited immediately, everybody had been disrupted the position by mango-me recently, thinks oneself as well as the entire profession is facing a vicious invader, but everybody sits together now after discussed that the people realized, even if mango-me had such low price, such formidable competitive power, it also as before had the giant short board, once the capacity could not follow, it looked like did not have the armored vehicle of fuel oil, even though the strength were tyrannical, feared that was also can only break down and unable to move same place. r
...... R
Meanwhile, the mainland and Taiwan are the mango OEM (original equipment manufacturer) supplier two enterprises are also quite anxious. r
They are responsible for producing in signing on demand, but does not know the customer future operation strategy, after the Easy Music net mango-me advertisement will hang, the manufacturer understands the company that original will cooperate actually has to subvert the profession the wild ambition, the fixed price of mango-me without a doubt will become the sworn enemy of entire profession, but their majority of orders and profits will come from other brands, they also realized, if mango-me will go on the market, if the profits of other brands were affected greatly, if they know that oneself will be the mango-me OEM (original equipment manufacturer) supplier factory, can perhaps send a punitive expedition. r
didn't expect, this thought quickly became the reality. r
Dozens mp3 manufacturers commonly look for clue, merely one morning free time, the mainland and Taiwan these two were mango makes the OEM (original equipment manufacturer) supplier enterprise to be dug, afterward had the company of cooperation to write to accuse two enterprises with them one by one to help a tyrant do evil, and has given extremely strong solution: If they do not stop giving mango OEM (original equipment manufacturer) supplier immediately, other enterprises jointly will terminate and their OEM (original equipment manufacturer) supplier contract. r
Two OEM (original equipment manufacturer) supplier manufacturer feelings were the day the dog were likely ordinary, what truth did mango do the price war to have the egg to relate Ah? these many manufacturers with oneself to join up to exert pressure this to oneself is? r
Not is only these OEM (original equipment manufacturer) supplier super clients is interrogating itself, these same are the mp3 OEM (original equipment manufacturer) supplier colleague also to interrogate why asked them to with mango this profession bothering cooperation, if mango ruined the profession, or will draw the profit point of future profession to the extremely low condition, lost , was not only these mp3 brands, their these OEM (original equipment manufacturer) supplier manufacturer. r
Two OEM (original equipment manufacturer) supplier manufacturers then realized, when industry in knows oneself are mango OEM (original equipment manufacturer) supplier, they became the public enemies in profession. r
They can not pay attention to clamoring and protest of colleague, the manufacturer that but these join up, has basically occupied them beside all orders except mango, if they terminate the cooperation, next may really probably play to pound, at this time, two OEM (original equipment manufacturer) supplier enterprises one idea, hopes at heart can pretend non-involvement the responsibility with mango as soon as possible, no one thinks, because mango becomes the people's public enemies in profession. r
Makes OEM (original equipment manufacturer) supplier to mango, does not compare to give other brands to make OEM (original equipment manufacturer) supplier to gain many, but must be besieged by other brands, these two OEM (original equipment manufacturer) supplier factories have bitter not being able to say at heart, felt that likely by mango to the pit, or by mango implicating, for them, in their mind the best solution, after is this large stock of goods finishes, with mango did not cooperate, but they realized at this time, on oneself really each one also has the Muye Science and Technology 1 million mango-me OEM (original equipment manufacturer) supplier contracts. r
Lin Qingya initially gave the wraps under these two OEM (original equipment manufacturer) supplier factories to prevent them reneges on a promise, Muye Science and Technology paid 20 million earnest money to exit according to each ten Yuan price, if two enterprises want to renege on a promise, that must compensate ten times of earnest money to take the penalty, in addition about three hundred million, will kill them unable to pay these much money...... r
( To be continued.)
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