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Perfect Superstar

By Chen Ru Tai Ping Yang

First wants to be confident

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Since the movie was born, this type to today had the huge scale for the industry that the entertainment lives.

In 2016, global Movie box office 45 billion US dollars, but this merely is only part of movie industry, the entire industry scale will exceed 200 billion US dollars, will be maintaining the unabated growth situation.

The US movie industry represented by Hollywood, grabbed most share, the recent ten years of domestic movie industry vigorously develops, the market size is getting bigger and bigger, the box office has not lost to the US, the domestic movie no longer was also hit to be utterly routed by the Hollywood movie, fights for a considerably large cake.

However in many aspects, domestic-made movie still has the huge disparity with the Hollywood big piece, most typical without doubt is the movie peripheral product.

Many Hollywood movies, inundate to change the large-scale work particularly, its box office only accounts for the gross income merely 15-25% . Moreover the majority of values are by the peripheral product and brand authorization and copyright transfer production, the profit is astonishing.

For example movie peripheral product, the net profit can achieve 50-60%, is divided to earn many compared with the box office, but the domestic-made movie for a long time does not have the achievements in this aspect, although many movies have also promoted some peripheral, often sells drearily, gradually the domestic film company basically gave up this.

In which reason said that was very complex.

But such phenomenon broke by «Attractive Female Ghost» last year, " Attractive Female Ghost » peripheral customer hundred million, had produced at that time an earthquake in the industry, making many people project above the vision.

«Youngster Rivers and lakes Line of» that summer the files screen has unveiled many peripheral products, finally the movie box office disastrous defeat and audience reputation are greatly bad, these peripheral products were being piled up in the warehouse, finally lost money the clearance to process.

Those who let all people not think, early morning poor media product «Smiling , Proud Wanderer» first tune, in market aspect disadvantageous situation, not only has pounded down several million propaganda expenses, but also invests the large amount of money on the peripheral product similarly, screened the first date to appear in the stores in major theaters.

Many colleagues thought Lu Chen by " Attractive Female Ghost » success becoming confused, in the market reputation of swordsmen film already in ruined situation, but also dares to put up the cash to do peripheral, threw money Wangshui in simply.

Finally the fact ruthlessly has actually hit the faces of these people, " Smiling , Proud Wanderer » peripheral sale rises dramatically along with the growth of box office unceasingly, only uses 8 days of time merely broken hundred million, breaks " Attractive Female Ghost » record at all is not the issue.

In «Smiling , Proud Wanderer» peripheral product, what sells most is best is the hand cabinet, adaptive many patterns knight-errant wind cabinet of popular intelligence machine altogether has sold 1.5 million immediately, calculates according to 28 Yuan average price, solely this has realized 42 million sales volumes.

But who knows, the product cost like cell phone smalltalk is very low, even if adds on share to peripheral store, early morning the poor media can also gain at least 30 million!

The hand office, stationery, toy, the simulation item wait/etc., in which big of profit makes the person be jealous likely simply.

The colleagues look to covet the heartbeat, is looking also for the answer.

The movie why Lu Chen makes can be so successful, why «Smiling , Proud Wanderer» can peripheral sell greatly?

„First must have self-confidently...”

In some personal office in Capital City, when Li Mushi to Lu Chen proposed curiously this issue, his reply is very simple: „Does not have the confidence, where can succeed.”

In the peripheral product front, domestic-made movie is always not self-confident, because has too many failure examples, this causes the product side not to dare in this above to invest, does not attach great importance.

The custom idea of domestic film-maker is, movie peripheral anything, that is the Hollywood big piece world, domestic-made peripheral mixed the face ripe meaning meaning to suffice, gradually everybody became accustomed.

But the idea of Lu Chen is different, he takes seriously movie peripheral this, gives up the investment very much.

For example the design of peripheral product, invited was the home best designer teams, the fabrication also the outsourcing gave the strength technical level first-class related enterprise,

Cheating out of money that does not manufacture in a rough way. Like the person occasionally hand office, several dollars have the procedures of several dollars, dozens have dozens crafts, over a hundred costs are not strange . Moreover the quantity of manufacturing is also very essential.

Lu Chen gives up to put up the cash, dares to put up the cash, therefore the peripheral product that «Attractive Female Ghost» «Smiling , Proud Wanderer» , to promote in the quality can peripheral comparing favorably with Hollywood big piece, the quantity that in addition one time orders be huge enough, the cost reduced, compared with the goods of domestic counterpart incessantly tiny bit.

Like model of selling price 28 Yuan hand cabinets, the material is the best plastic, non-toxic environmental protection feel first-class, printing uses the most advanced craft, can guarantee that the design 5 years do not fade.

Although said that the cost is very high, but early morning the poor media one time ordered has ordered 5 million, nature by dilution.

But is willing in the most in the periphery taking out money to be the real powder, but is the real powder, purse that also cannot deceive casually, a product intention is not attentive, they naturally can distinguish. Therefore «Smiling , Proud Wanderer» peripheral sells greatly cannot come by luck, first establishes in Lu Chen to the confidence of movie box office above, dares to invest is bold in putting up the cash, received the corresponding repayment.

Other film companies, not necessarily had such courage.

„Peripheral sale broken hundred million, in addition box office quick 1 billion...”

Although Li Mushi comes everybody, in the hand is grasping a NASDAQ listing company, feels to be jealous: „In addition brand authorization anything, can have 2 billion finally, ten times of outputs!”

„This also merely is only a movie, I want a film company...”

Chen Fei'er said with a smile: „adore/admire Shijie, your numerous plan the net not to compare domestic any film company to miss.”

Li Mushi shakes the head saying: „Perhaps market value can also compare, but the profit is not really good, the competition was too big.”

The numerous plan the net after NASDAQ success listing, the similar website company has braved like mushrooms after a spring rainfall, although said that the former grabbed more than half market share, but the pressure of competition is also enormous.

Result that the steep competition brings, that is the drop of profit, to guarantee market share, invests cannot be few, the profit also is really inferior to early morning the poor media.

Spits the suffering, the Li Mushi beautiful pupil glances the circulation, fell on the face of Lu Chen, said: „Land always, you are numerous plan the shareholder of net, not competent with drawing bonus doesn't work? Hurries to select the new move!”

Lu Chen lets go: „I can have any new move, I already gave up.”

Li Mushi does not reason with: „That is not good, aren't you drop are many? Gives me to think the new industrial creativity that again can go on the market comes out, that I let off you today!”

Lu Chen is very speechless-- when really he is the omnipotent big god?

However, his also somewhat idea.

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Perfect Superstar

First wants to be confident

First wants to be confident

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