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The Chen Guozhi's to propagandizing marketing care, naturally well-founded.
First he is the director of this movie, the success or failure of box office is freely impossible to vacillate him in the industry status, who is willing to see does the movie that oneself make encounter the cold reception in the market?
Next was appreciation to Lu Chen, through the cooperation of over six months time, Chen Guozhi had the suitable understanding to Lu Chen, appreciated latter's moral behavior, talent as well as earnest rigid the manner in the work.
He does not hope that the most crucial time, Lu Chen has made the low level mistake.
The present movie, the box office is getting higher and higher, regarding propagandizing the dependence of marketing is also getting bigger and bigger, especially those invest the astonishing big piece, often must supplement the massive propaganda expenses, frequently accounts for over 30% of overall budget.
Two months ago, with, has launched the propaganda war, the fund of investment is not the small number, puts aside the final tragedy the result not to discuss, the public opinion effect at that time forming without doubt is very strong, attracted the attention of countless person.
Now three swordsmen film total defeats, were all dragging down the reputation of entire theme, in such a case, is facing the awkward region, without doubt needs to melt through the propaganda.
But has the confidence of audience, obviously is not that easy matter.
Therefore Chen Guozhi was worried-- remaining do 20 days also with enough time carry on the large-scale propaganda?
Regarding Chen Guozhi's question, Lu Chen said with a smile: „Chen Dao, you could rest assured that propagandizes the work in aspect we to start to do, believes that quick can see the effect!”
Actually said strictly, propaganda started from last year, but has not invested the large amounts of funds to have the advertisement on the media.
The official propaganda time originally places seven August is most appropriate, but had been mixed up the water, therefore can only repeatedly delay to tow now.
However early morning the marketing propaganda department of poor media is not the ornaments, related prepared already to complete, waited for the appropriate opportunity to erupt, helped to rectify names for the swordsmen film!
If changed into is other young people told him like this, Chen Guozhi only thinks the opposite party was line of gab, the trust that but regarding Lu Chen, over six months the time cooperation accumulated, making him choose to believe Lu Chen.
„That very good...”
Thinks, Chen Guozhi said to Lu Chen: „I also know many people the media, if needed, how many can add on busy . Moreover the next month Shanghai sea international film festival won't you plan to participate?”
Shanghai sea international film festival?
Lu Chen has gawked immediately staring, he has not thought really delivering to the Shanghai sea international film festival goes.
Shanghai sea international film festival is one of the domestic three big film festivals, moreover is earliest, the beginning managed in the early 90's, one year conducted one, was domestic first one of global 15 international A kinds of film festivals attained the international film producer association to approve, and obtained the international film producer association to acknowledge.
Compared with for the capital international film festivals of three big film festivals, the Shanghai sea international film festival pays great attention to develop the commercial market, encourages the multi-dimensional artistic creation, therefore attracted many film-makers at home and abroad to participate.
Chen Guozhi said earnestly: „Actually, I hope that you first showing will place the Shanghai sea international film festival, but the time is inappropriate.”
The holding time of Shanghai sea international film festival in mid October, just after the National Day files, if will choose at the Shanghai sea international film festival first showing, that means that must miss National Day the files.
This is Lu Chen and early morning poor media is unable to accept.
Compared with the box office, attended the film festival not to be unimportant, the goal of attending the film festival is to expand the influence of movie, in the final analysis for box office, but is not inverts.
The Lu Chen forced smile said: „Yes, time too unfortunately...”
If the Shanghai sea international film festival is held ahead of time for half a month, he will certainly do everything possible to deliver, because this is very good propaganda point.
However it is said Shanghai sea international film festival preparation changes conducts the time,
Ahead of time to June , before is the summer files start, this can make many domestic movies at the film festival carry on the first showing.
Naturally first could not catch up with this wave, perhaps next can realize.
Chen Guozhi said: „First showing cannot catch up has not related actually, we can deliver the show!”
He further explained: „We do not need to participate in appraisal, because that does not have what meaning, the goal of delivering the show is promoting, what aims is the overseas seller and market!”
Lu Chen understands immediately.
Actually Lu Chen very much did not regard as important to the domestic several film festivals, the capital international film festival or the Shanghai sea international film festival, inside water is very deep, particularly appraises the link trick numerous , to promote the news that some are dumbfounded stunning frequently, the reputation in general movie audience is not much.
But if puts aside the appraisal to deliver show merely, attracts the sellers in other countries, that was very good.
Especially the Southeast Asian countries, should have certain market, sells with the aid of the Shanghai sea international film festival, without doubt has saved many strengths.
After thinking to be clear, Lu Chen nods to say immediately: „I make that side the company contact with the organizer of film festival, does not know that now registers whether also with enough time?”
Chen Guozhi said with a smile: „I reported for you, you made the person in your company consult then the line.”
Normally, delivers the application side of show to be the early morning poor media, individual does not have the qualifications, but Chen Guozhi as the domestic renowned successful director, notified the organizer ahead of time is very simple matter, nothing but was makes early morning the poor media again make up the procedure.
Lu Chen feels grateful: „Thanks Chen Dao!”
„Thanked anything...”
Chen Guozhi shakes the head saying: „It is not the important matter, I can help your also these many, I hope very much can found the domestic-made movie new form, goes out of the domestic trend world.”
He sighed that said: „The present domestic-made movie, arrived must transform the innovation the situation, I think that the knight-errant movie has such potential, there is a such ability!”
Swordsmen film that he has not mentioned and other screen, because after just had been watching preview, this successful director thinks that these are just shoddy following, has not imitated including the essence of knight-errant movie least bit.
Even cannot be the genuine swordsmen film.
Chen Guozhi anticipated very much, that day of officially screening!
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