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Since the influence proliferated to United States that day since, Oscar no longer purely was the presentation ceremony of Hollywood, was forever close the connected fashion not to need to raise with the star, various societies, politics and public charity, will also not crop up once for a while, underlined own existence.
Especially in recent years, the surroundings of Kodak Theatre consistently revolve the protest the voice.
This year is most conspicuous, was the Los Angeles public health committee disburses money to set three motion billboards, request movie resisting smoking scene, on one was a face and a message world of child is watching, please resist the movie smoking scene.
They hope that this movement can convince the film industry, pays attention to the movie to present the smoking scene to the adverse effect that the child has.
Besides the advertisement of resisting smoking scene, a conservative political organization also bought some advertisement spaces near Kodak Theatre to oppose the left deviation politics of Hollywood.
On a billboard, is smiling by pig president picture, writes message ‚is being 4 years, thanked your Hollywood!’ ‚George was still a president, thank your Hollywood!’
The initiator of this advertisement is named „unites citizen” the organization, did they also publish on the billboard satirized Michael? Moore, Barbara? Streisand, Martin? Sean, Uzbekistan , Belgium? Goldberg and Sean? Pan, and? The Zeis and other left deviation film-maker of pictures.
The politics has not been far away from Hollywood, has not been far away from the movie.
As «Argow» obtains seven Oscar to nominate, this presentation ceremony appears the political flavor is full, particularly many media forecast that «Argow» has almost been scheduled the best picture.
Although Ryan also believes that the public relations work of Disney has not relaxed.
Before comparing, the present public relations bottom line is getting more and more low, each company uses all kinds of methods on the public relations, if this aspect continues, soon, Oscar will turn into a genuine public relations war.
The public relations are manifestation of free competition will. But the quality of movie is the most basic condition, now the increasing number of people will concentrate on at the public relations.
Passing, if a movie can obtain looking upon with favor of Oscar, in addition adding fuel to the flames of media, will be great increase in price in the movie fan eyes, not only the box office of world meets when production costs rise , prices rise too, what is more important will be sells dvd and income of hiring home videotape will increase considerably.
In the future?
The information is getting more and more open, the post- several years of Ryan previous generation, on Oscar win, but in the trade throws the movie of street, may be not infrequent.
Naturally. Currently has very big economic interest to attempt.
Facing the direct economic interest, the major production companies naturally can spare no effort to invest into competition of Oscar award item , the propaganda expense of investment increases successively, pays wages besides being used to pay the advertisement, carrying on free showing of movie, but also includes the arrangement media interview, to conduct the luxurious factions to as well as prepares the rich present to the guest the expense.
Right, now at the garnering votes party prepares too to be not expensive for the honored guest actually very unique gift almost became the open secret.
For example, garnering votes that Disney conducts sends, will aim at these to have child's appraisal committee, prepares some classical Disney puppet.
Because in this year's nomination movie did not have one to look like last year «Lord of the Rings 3: King return» so is in favor with the public. This makes the competition of Oscar best picture be more like a contest of money, the production company depends upon their US dollars to launch to compete to each ballot.
Before the night of Oscar, winning call high «Aeroplanist» and «1 million US dollars Treasure» Oscar propaganda expense has reached as high as 15 million US dollars, even if small manufacture movie like «Cup Liquor Life». Propagandized the expense also to be 10 million US dollars, was almost the half of this production cost.
On «Argow», the investment of Disney has also been 10 million US dollars.
Who is the instigator of this money war? What in the Hollywood circle recognizes is Ryan and Harvey? Weinstein, they successively have delivered the throne of movie queen Nicole and Gwyneth silk by the vast public relations offensive. The former is considered the name will follow reality, but the latter is in the Oscar history one of the most water movie queens......
98 years and 99 years later, before was only the piece of work Oscar public relations. Suddenly becomes intense, the production company's expenditure in this aspect soars.
Expenditure rise also has various group of stars, even if many people have the support, the expense of flowered on red carpet, is getting higher and higher.
After getting out, Ryan discovered that this year has restored the old popularly, the female stars who sees almost all are the fish tail evening dress, single Jian, shoulders, the slanting shoulder, suspenders, stomacher wait / etc., probably ahead of time said the hello.
Has put in order under the deep green formal clothes coat, is similar to is the same in recent years, Ryan has alone stepped onto the red carpet.
After going out of a distance, he turned head to look at the eye, the end of red carpet, Scarlet who wore the red color suspenders formal clothes, has gotten down the black Rolls-Royce saloon car with Taylor, stepped on the red rug.
Taylor wears the ginger yellow wide shoulder suspenders evening dress, on the foot is restoring the old thin with high-heeled shoes, the golden curl pulled the chignon plate after the brain, the top of the head also inlaid one to drill the princess head harness broken, for the first time seemed, like a Barbie of large size.
„Ryan is turning head.” Taylor walks waves, is exposing the charming smiling face at the same time to the two sides, had not forgotten that whispered several with Scarlet, „he did not feel relieved to us probably yeah.”
„It is not we, is you!” Scarlet covert has given a hand signal, hints the speed slightly quickly, „I have said that does not make you wear such high high-heeled shoes!”
Five feet ten inches many height, matches four inches high-heeled shoes again, let alone Scarlet, stepped onto the majority male star of red carpet, was almost inferior by Taylor in height.
In the several years, Taylor has experienced the innumerable luxurious places and magnificent scenes, the red carpet for her is only the small gift, not anxious, has not shown off like other female stars, is maintaining the quick speed, waits for front Ryan to pass through the interview area the time, they are away from him are about 30 feet.
Interview area centralized in platform before a Kodak Theatre, here not only has the reporter of live transmission side abc television station, came from the United States entertainment reporter.
Perhaps said that is not right, besides the entertainment reporter, the reporter in many running current event and fashionable aspect edits.
And the charming male reporters are self-satisfied, is he called Izaak? Mize Russey, concurs the actor and Vogue magazine editor and dress designer many positions in one, is also known in United States, this time attained the interview enter the venue of Oscar to curl, stood by the interview area of TV scene live transmission, naturally wanted a crest of wave.
Reason that he does not think becomes famous, because publicizes the cabinet.
But in the so chaotic scene, wants noticeably is not an easy matter, but Izaak? Mize Russey has his means.
This Oscar leading lady most powerful competitor Hillary? Did Swank enter the interview area, Izaak of being ready? Mize Russey snatched her front immediately.
„Miss Swank, you are really attractive today.” He has handed over the microphone, first praised opposite party.
„Thanks!” Hillary? Swank has shown the polite smiling face.
„Is this Fan Sizhe's formal clothes?” Izaak? Mize Russey asked that after the opposite party nodded, then came one, „does not know that Miss Swank did wear the underwear?”
In Hillary? Swank slightly god time, he said suddenly that „I try.”
Then, is emptying right hand has pinched in Hillary? Swank's chest.
The female man was shocked immediately, when almost two seconds, as if do not know how should respond, the action of opposite party is disrespectful, what to do but should she?
Here has the television direct transmission, she must pay attention to the image . Moreover the opposite party is the male comrade who United States became famous......
„Sorry, I want to try.” Izaak? Mize Russey is not a fool, immediately said that „thinks Miss Swank will not mind.”
Although face darken, Hillary? Swank is resentful the departure interview area however, entered the Kodak Theatre.
Behind her, Izaak in interview area? Mize Russey was saying to television direct transmission scene loudly that „I have traced Hillary? Swank's chest! Knows? I touched the chest of Oscar movie queen!”
This merely is a start.
Crossed few minutes, mixes fame Jessica in «City of that Evil» just screened? Arba entered the interview area, perhaps is only the young star's relations, interviewed her person not to be many, Izaak? Mize Russey pushed with ease the front line, one's old tricks heavy, in the same manner and reason, not heavy heavy has pinched the opposite party that to strong.
„Is sorry......”
Izaak? Is Mize Russey publicizes the male comrade of cabinet, Jessica? Arba similarly helpless walking.
„Oh, did I touch Jessica? Arba's chest.”
Again to TV scene, Izaak? Mize Russey clamored, „I guaranteed, she and Hillary? Swank has not worn the corsage.”
I tomorrow definitely am the front page headlines of major media! Izaak? Mize Russey surface is tranquil, the innermost feelings are very self-satisfied.
He did not worry that these female stars will sue, after all he is publicizes the cabinet ‚comrade’.
Izaak? Mize Russey does not know that the abc television station has still adopted the way of time delay live transmission this year, he hopes these live transmission pictures that can show off, all trimmed off by the editor of abc television.
Behind, Izaak? Mize Russey continues his acrobatics, has played tricks on Wigny Guillat successively? Madsen and Thelma? Hayek, even has also sexually harassed Orado with the issue of underwear? Broome and Cliff? Irvine.
He discarded the facial skin not to want in any case, these stars are concerned about face, in the shield of excuse and under male comrade status of freedom of the press, they also takes him not to have any means.
Naturally, Izaak? Mize Russey is also chooses the object to get rid, for example separates Charlie who a person walked successively? Zeilon and Natalie? Portman, he radically not the guts of toward front collecting.
However, he had a better goal immediately, last year the «Man Gang» magazine sexy star ranking first Scarlet? Johnson entered the interview area.( To be continued..)
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Stay informed of NEWEST chapters of Rebirth in Hollywood with notification directly sent to your email.