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Chapter 139 Micro-business model?
“Wechat mode?”
Chen Jin’s eyes are incredible. Looking at Li Yuanliang in front of him: “Small star learning machine is such a good product, you told me to sell through the micro-business model?”
"Tell me, is this way you think of it yourself, or is it someone else's brain?"
Feeling that the boss has anger, Li Yuanliang's face is full of cold sweat, his body trembles slightly.
He quickly explained: "Chen Chen, this method is not what I came up with. It was a sale called Yang Dan. I was jealous of her at the time. Our Xinghai company is a well-known big company. Xiaoxing learning machine is regular. High-tech products, how can they drop their identity, abandon the company's image and brand image, sell products with the micro-business model... I think this method is ridiculous, and she took her a meal."
"Since you are ridiculous, why do you still tell her the way?" Chen Jin swears at him.
"This……"
Li Yuanliang’s brain was under the sweat of the waterfall, and he was crying and sullen: “Chen Chen, I am wrong, I don’t dare anymore. That’s Yang Dan’s. I immediately asked her to open her.”
"No! Don't fire her!"
Chen Jin suddenly smiled and said: "On the contrary, the company will greatly reward her."
“I will immediately hold a high-level meeting to discuss the feasibility of using the micro-business model to solve the sales difficulties of Xiaoxing learning machine. Also, let the sales called Yang Dan participate in this meeting. I want to hear her opinion.”
"what!"
This turn was too big, and Li Yuanliang did not respond at the moment.
Then I looked at my chest and smiled: "Chen Chen, don't play with me!" I can't stand this heart.
......
The company's high-level meeting room.
In the face of the company's young boss, CEO Ling Zong, the boss Li Yuanliang, and a group of high-level executives who are usually looking up, Yang Dan said that it is impossible to be nervous.
But she still has the courage to say in a crisp and fluent voice:
“I have done a micro-business of a product before, and I have achieved the level of regional general agent.”
"In fact, it is not difficult to do micro-business. The key is to see if your product is good. If the product is good enough, not only can you attract enough customers, but also develop more sub-agents, and finally drive more sales."
"Of course, the reputation of doing micro-business is not good. We have to play a lot of advertisements, send a lot of friends, and add a lot of friends every day. Only those who have patience and perseverance can make some achievements and get a batch of fixed customers. ......"
"But I think that if the Xiaoxing learning machine is sold in the micro-business model, it must be very good to sell, and it will definitely sell a lot!"
"For example, in my son's class, I just used the 20 minutes between classes. After a few introductions, in a few days, seven or eight students in my son's class bought a small star learning machine."
"My son told me yesterday that in addition to the two poor students in his class, he did not buy a small star learning machine, and all the other students bought it!"
“Even in other classes in his school, students are starting to use the Xiaoxing learning machine.”“Many parents, class groups, and teachers in WeChat reflect the use of the Xiaoxing learning machine, but there are many parents who don’t know where to buy a small star learning machine and ask around the group.”
“There are parents who say in the group that as long as they bring him a small star learning machine, he directly gives 10,000 yuan!”
Yang Dan shook his head: "The parents... it’s so cute, even Taobao won’t use it."
“But they are often the people who are most eager for their children and who want their children to learn knowledge... only knowledge can change the fate of their children.”
"These parents don't know how to buy a small star learning machine from there, so the micro-business can definitely help him!"
“And because of the fixed customer base, our agent system can be very simple. From top to bottom, it is Xinghai Technology-regional agent-parent or teacher. The scope of activities is mainly parents, teachers, and do not need to be in the circle of friends. It’s enough to advertise on the screen and do 3 levels."
“The distribution cost in the middle will not be very high. Every time the regional agent sells a learning machine, take 50 pieces. Parents or teachers represent each, sell one, take 150 pieces... The quality of the small star learning machine I don’t want to sell at all, and I’m only involved in the micro-business of the agent, just worry about the parent group’s enough.”
"The last advantage is that the micro-business model can effectively combat the phenomenon of the yellow cattle. As long as the superior agent is responsible for the supervision of the lower-level agents and strict examination, it will definitely prevent the existence of the yellow cattle and ensure that each learning machine is bought by the parents. , all students are using."
Yang Dan’s view makes everyone’s eyes shine!
The phenomenon of oxen is a problem that makes Xinghai Science and Technology abhorrent. How to limit it is useless. Especially in the early stage of product launch, the vast number of oxen have a lot of ways to grab things, and then mark a high price, let Xinghai Technology back pot, be enlarged骂 “Playing the monkey” and “collaborating with the ox”, how to explain it will not help, causing serious negative effects.
The micro-business model may really eliminate the group of oxen.
Even without destroying, it is a great success to isolate 80% of the cattle.
After Yang Dan finished speaking, some of them sat down uncomfortably.
The high-level faces are opposite, and the conference room is silent for a while.
For a long time, Chen Jin said: "I think it is possible to adopt Yang Dan's suggestion and use the micro-business model to sell our small star learning machine."
"No!"
Someone immediately dissuaded: "Xinghai Technology's public image is good, and suddenly it is going to engage in micro-business. This is a huge blow to the company's image, and maybe it will be fooled by the company."
"Yes, Mr. Chen, the sales of Xiaoxing learning machine has exceeded 2 million units. Recently, the sales volume has increased significantly, indicating that 5 million units can be sold without the micro-business model. There is no need to take some tricks."
"It's still important for the company's image. The micro-business is not a countertop, and the reputation is not very good. Let's not be better."
Most of the executives are opposed.
CEO Ling Jundong also said: "Chen Chen, this matter can be big or small, you still decide carefully."
"You don't have to say it again!"Chen Jin waved his hand: "The quality of the product is the image of the company! Instead of looking at the marketing method adopted, I think Yang Dan's suggestion is very good. The micro-business model can really promote the effect directly. For parents! A distribution fee of 200 yuan is also more expensive than advertising. The most important thing is to effectively avoid the harm of the cattle, and not to let the scalpers that are squandering a lot of goods harm the interests of the parents. This is also a kind of Positive effect!"
“Li Yuanliang, your marketing department, immediately set up the relevant team to develop a sales plan.”
He also pointed to Yang Dan: "Yang Dan, appointed you as the general agent of the company, responsible for the management of all regional agents, and your idea is very good, financial, giving her 100,000 bonuses next month."
"Yes." Finance Director Zhu Keyfang said.
"Old... boss!"
Yang Dan stood up flushed and excited, I don't know what to say.
"Do it well."
Chen Jin gave her an encouraging look and announced the meeting.
There are still two chapters today, a small climax right away.
(End of this chapter)
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