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The Lifetime TV Station inside story somewhat is eventually insufficient, the Eric inspection the year Lifetime TV Station broadcast playbill, in 1994 the annual time, Lifetime TV Station in the evening the prime time time interval only had distributed the soap opera that 11 low cost telecines as well as several relapses rebroadcast in the past, other time intervals' programs did not have any fresh idea.
However, since «America's Next Top Model» and «Project Runway» had been the leading producer, accumulated the massive human spirits, then following , to continue to increase the program to invest then logically.
„Terry, I acknowledged you said right, but this condition will quickly become the history, since Lifetime TV Station can build «Project Runway» and «America's Next Top Model», we naturally can also then continue to produce more very successful television programs. Although two Reality Show approximately will broadcast before new year, but Lifetime TV Station has decided to start the «America's Next Top Model» second quarter manufacture, tomorrow the spring files can get online on time, therefore, you definitely do not need to be worried about the Lifetime TV Station popularity issue.”
Eric said that actually remembers Cindy to run to play the small thoughts at heart in the morning anxiously the appearance, somewhat is unconsciously funny.
«Project Runway» because of the playback period reason, one year two seasons temporarily was hopeless, therefore, Eric can only send to hope that Cindy can start the «America's Next Top Model» second quarter manufacture at the end of the year, to maintain the popularity that Lifetime TV Station just rose.
However, although his side has many workaholics, but Cindy and Linda two beauties actually obviously, one year do not manufacture two season, but must care about other lot of work, definitely is very exhausting.
In the recent several days how Eric is calculating can convince Cindy, even also plans if necessary, increases some wage to her, then, this matter has not said with enough time, Cindy oneself delivered.
Terry Semel not clear Eric at heart in thinking anything, sudden the happy expression on his face has regarded win naturally, hesitant moment, said: „Eric, 20 cents, this was the highest price that Warner can start out.”
Eric receives the smiling face, is looking at Terry Semel, said: „20 cents words, do not have the issue, Terry, but do I have a condition?”
Terry Semel puts out a hand saying: „Please say.”
„Lifetime TV Station can with the Warner wired signature three years is divided into the contract fixedly, the price fixes in 20 cents. However, Warner wired needs to carry the Lifetime TV Station signal in all cable TV meals on all fronts.”
„Eric, this is impossible,” Terry Semel shakes the head immediately.
In the plan, attains the broadcast authorization, Warner wired will provide some carries the Lifetime TV Station cable TV meal needing the user to choose. The Lifetime TV Station audience is eventually limited, when the time comes, the Warner wired Lifetime TV Station subscription user, it is expected that in the user group foundation, will always subscribe the digit to increase to about 6 million, most will not be over the half of Warner wired 15 million total user.
But Eric this time condition actually ambitiously wants the one breath to annex all consumer resources of Warner wired, stemming from that consideration, Terry Semel will not comply.
Eric to Terry the rejection of Semel too loudly had not responded that said: „Since this, Terry, another choice, the retransmission is divided to enhance to 30 cents, then, we can every year decide is divided into the price.”
Terry Semel shakes the head once more, said: „30 cents were too high, Eric, I just had said that Lifetime TV Station are most only the value 20 cents.”
Eric nods impartially, carries front coffee to drink one, said: „Since this, that today arrived here, Terry, I do not excel at the business negotiation actually, these matters are Jeffrey they are responsible for generally, you go back to consider, then sent for being good with the Firefly high-level contact.”
Then, Eric also with an air of decorum looked at the watch, said: „Immediately was the lunchtime, waited for you to taste my family the Apple faction that I did not like eating this type of sweets generally, but Joan did is good.”
Terry on the face of Semel becomes somewhat ugly, clearly, Eric this must use the stalling tactics.
If in official business negotiation stage, without ten days of half a month, this matter basic on solution, Eric this was familiar with the Time Warner current condition obviously, Lifetime TV Station could tow, after all, Comcast and telematics also had other small cable television operator and satellite TV operator, actively was introducing Lifetime TV Station, Lifetime does not lack the channel, but Warner wired every day has the thousands user to drain, was impossible to tow again.
Terry Semel hesitated for several minutes, Eric knows that he was considering the advantages, did not disturb, was waiting for patiently.
After a while, Terry Semel opens the mouth to say finally once more: „Good, Eric, 25 cents, cannot be high.”
Eric shakes the head, shrugs saying: „Terry, here has two choices, the actual 30 cents are not high, the ESPN retransmission expense is 1.3 USD. Moreover, I suggested actually you choose the first plan, believes me, in the next few years, the development of Lifetime TV Station will make all people be startled absolutely, when the time comes, it becomes conventional TV Station in all operator meals is the inevitable matter, Time Warner can also enjoy three years of small advantage to be divided into the price.”
Terry Semel sees already the leeway that has not bargained back and forth, has saying: „Eric, since this, I will give you to answer tomorrow.”
„Naturally does not have the issue,” Eric did not urge that he knows Terry the Semel recent two years are poor in the Time Warner situation, therefore the whole person also becomes some cautiously, including the cooperation of this type of small scale must with the group high level or the Board of Directors discussion.
......
Next day, Eric received Terry the Semel telephone, Time Warner has finally chosen the second plan, will retransmit is divided to enhance to 30 cents.
Sketch of specific cooperation plan naturally is responsible for by the management, Eric starts to pay attention to the issue of Lifetime TV Station program in some days afterward.
At this time, no one has mentioned initially the budget scheme of that 100 million USD again, anybody is clear, wants the viewing ratio promotion of other Lifetime TV Station time interval programs to with «America's Next Top Model» and «Project Runway» popularity equal level, the investment of 100 million USD is in any event insufficient.
Firefly Group and Hearst Communications aspect most issue of concern, how is can maintain the formidable popularity that two Reality Show bring as far as possible.
Naturally, the answer is also simple, produces or purchases more high-quality television programs.
„I have communicated with Headquarters that side, Lifetime the files can attain «Sleepless in Seattle» and «Ghost» and 《Pretty Woman》 these three in the spring of next year receive the movie telecast power that the female welcome,” in ABC Headquarters office, Annie Swiney is reporting the recent work achievement to Eric.
Three movie initial Box Office achieved several billions USD, even if crosses for several years, the single broadcast power price also maintained at million USD above, although with belonging to Firefly Group, but the finance among various departments must calculate clearly, naturally, Lifetime TV Station will also attain a very preferential price.
Eric sits in meeting table other one side, is reading Annie Swiney submits to his work memorandum, asked: „How do you plan to arrange their broadcast plans?”
„As the leader, with recommend our next year new operas, Lifetime altogether has attained six broadcast power. Conventional prime time every week 22 hours, but the Lifetime TV Station strength is not enough to cover the entire time interval, therefore, I planned that in the spring of next year the files will start, will build every week Sunday to the Thursday every day two hours with emphasis, on Friday Saturday every day one hour, will amount to 12 hours of prime time programs.”
Under normal conditions, only then three big TV Station of tradition can complete to cover every week 22 hours of prime times, even if current Fox TV Station has not been this degree, the Fox prime time program per week also has 18 hours now.
Eric to Annie Swiney's program arrangement plan is very satisfactory, nodded, asks: „The «Sex and the City» original works and first two volumes of script have you looked?”
„Un,” Annie Swiney nods.
„Do you think what kind of?”
Annie Swiney thinks that said: „Bold, vanguard, fashion, but also the exquisiteness and cunningness of some concubines, I like this story, believes that the female audience also likes.”
Eric smiled, said: „Said right . Moreover, the vanguard and fashion, these two glossaries can definitely serve as in the future the standard of Lifetime TV Station manufacture program, although in the user survey process, we discovered that «America's Next Top Model» and «Project Runway» has about 30% male audiences, but do not think expands the TV Station audience surface. TV Station of entire ages, that is several big public TV Network matters. We want is accurate localization, Lifetime TV Station must sew the audience group in 18 to 35 years old stubbornly power of consumption formidable the fashionable women, the female who and revolves this ages produces the television program.”
„Eric, in this case, the Lifetime TV Station development potential certainly will be limited, 18 to 35 between young women eventually is minority,” Annie Swiney has drawn a not too big nor too small circle on the paper , to continue saying: „You look, if this is the women between 18 to 35 years old, we in the process of manufacture program, need to consider frequently their demand, then, the program theme again was limited in a smaller circle, the theme in this small group, definitely some females does not like, some audiences will drain then, then the circle becomes smaller, getting smaller......”
Eric received Annie with a smile the written records in Swiney hand, beyond the circle that in she just drew has drawn a bigger circle, said: The direction that „you consider is not right, I guess that this circle should refers to the North America female audience, but beside North America, Europe and Asia, as well as Latin America and other quantity huger audience communities. So long as we can the careful operation in this female audience community, the manufacture massive high-quality goods television program, forms more and more firm name effect, then, the Lifetime television signal can broader a market to North America carry on the radiation, I hope that you can do not limit the vision to North America, but must take a broad view at the world. Your future operation objectives must make in this world all females have an ingrained impression to Lifetime, that is, the Lifetime TV Station program is the fashionable windvane, is the topic source between females, had better be able achieve, if has not looked at Lifetime, a girl is very difficult to integrate the surrounding feminine circle the situation.”
Annie Swiney show opens the eyes, to the Eric ambitious plan is very surprised, the subconsciousness asked: „, Can really such?”
„In 1980 Theder Turner founds CNN time, almost all people ridiculed his overreaching oneself, because the media circles think ingrained the specialized news channel was impossible to make money, but the result, the present CNN news network has spread the entire world, the profit and three Major TV Networks that every year had were equally matched, this was the possibility.”
„Good,” Annie Swiney shrugs, said: „Perhaps, I am a pesimist, but you are just opposite.”
„You said that reminds me of a few words, performs the maximum effort, prepares for the worst.”
Annie Swiney lifted the hand to rest one's chin in one's hands, looks are many for several points to appreciate to the Eric look, said with a smile lightly: „Hehe, Eric, you are not 100% places were self-confident.”
„Even if several months ago, who can think that a Lifetime TV Station grade of program will have the more than 4 million person simultaneously to watch, the prospect that therefore, I described existed. Since there is this kind of latent gold ore, we must do, naturally is as far as possible digs it.”
Annie Swiney lowers the head to flip the program plan form originally, said: „, If more conservative, starting from this year, Lifetime TV Station can have the good profit. But if according to your idea, takes the route that strives for perfection, the investment of program definitely dramatically will increase, perhaps the next 2-3 years, Lifetime TV Station will not have anything to benefit moistened.”
„Firefly is not listed company, therefore, you do not need to drop longer-term development plan for the wealth report completely.”
„Yes,” Annie Swiney smiled, said: „Since Big Boss does not care, I have gone about something with a free hand, um, I originally will plan plan.”
Eric nods with a smile: „I can not want profit temporarily, but if cannot achieve enough yearly rate, the big club will hit Oh in the same old way.”
„, Boss, if in your words is having certain wicked interests, told other woman.”
Finishes talking the matter, Annie Swiney has tidied up front document, hugs sets out to be just about to leave in the bosom, remembers anything, asked: „Was right, evening's party will you participate?”
«America's Next Top Model» and «Project Runway» has made so bright eye progress, the company must certainly express, celebrates party to decide tonight.
Eric nodded, said: „I will go . Moreover, you call to invite «Sex and the City» author Candace Bushnell, I thought the place that first two volumes of script some need to revise, the following plot, I planned discussed with her. Oh, called Elizabeth Hulley, let her and Candace one side Bushnell saw ahead of time, chats the Heroine matter.”
Annie Swiney is also clear Eric not to have the too much time specially with Candace Bushnell discussed that script matter, can only seize every opportunity while the party opportunity, nodded, sees other Eric not instruction, this turns around to leave.
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