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On desk, in the gift box of rectangle neat is laying eight packet facial tissues, in that type of dozens cents one package of facial tissues with the market is exactly the same, but these face towel paper carton are actually the papers, is similar to the cigarette case is the same, the packing is quite fine.
Eric took up one package to look, prints a «Ghost» playbill directly, the right bottom was the producer x trademark as well as numerical symbols, stage photo that the back carefully chose, in the gift box other seven packages of forms were approximately same, both sides playbill and stage photo were various, what one set was complete was eight.
When this is in the Eric basis memory about «Ghost» screens, some movie theaters specially bestow the feminine facial tissues to scratch the promotion plan that the tears interesting rumor wants to come out. Moreover, reason that so troublesome manufactures the paper the packing box, but non- market condition common plastic packing, and has designed eight completely different packing, for the maximum benefit of this marketing.
Most people have the collection fondness, if «Ghost» is a rotten piece, that this set of packing surely did not have any collection significance. But «Ghost» is doomed becomes classics, therefore the face towel paper carton of this set of paper packing has the collection value, moreover one set of eight look like being hard collection is uneven, even does not need a person to go to the theater to look eight times, so long as can communicate with the relatives and friends mutually, can perhaps from looking at relatives and friends there of movie has attained one set of complete packing.
Naturally, Eric will not make people too easy to obtain complete one set, everyone knows the talent that cannot obtain is more precious, therefore, not only the serial number 1 to 6 meet every week to promote a packing to allocate the movie theater, but also 7 and No. 8 packing only respectively produce the 10,000 box and mix with, in 1 arrives at 6 th to bestow randomly, the 10,000 box looks like many, but scatters to the North America 2000 movie theaters. Appeared very scarce, moreover x that these could not buy in the market although was under the corresponding authorization of «Ghost». Can print «Ghost» some portraits on the product, but the complimentary gift of this type of paper packing. The files after «Ghost» will stop producing.
The cost of front this block facial tissues probably is 10 cents, if calculates according to «Ghost» previous life 200 million USD North America Box Office that only bestows femininely, needs to bestow the 10 million box probably, the total value also only then 1 million USD, the facial tissues to North America regional allocations, this sum of money will not surpass 2 million in addition absolutely, although amounts to the announcement budget of 10 million USD to «Ghost». 2 million were truly many, but this sum of money already does not need Firefly not to need Disney to leave, advertisement support that but seeks.
The sponsor is also x that on packing box prints, North America and even global biggest facial tissues producer.
When Firefly dishes out the cooperation plan and carries on the advertisement to tender latter x when the machine has taken the naming rights of this promotion at the 1 million USD high price, is willing to bear the manufacture as well as the allocation expense of other 2 million USD, to a global nature upscale paper towel manufacturer every year advertisement marketing expense, 3 million USD are not many, but this business risk is not small.
Once because the «Ghost» Box Office reputation failure, this ad campaign is very difficult to achieve the proper effect. However x does not dare to take risk to make the competitor take this bill, Lamborghini implants the advertisement to attain the successful case also to 《Pretty Woman》 to come clearly into view greatly. An originally falls into the difficult position by the sports car brand that Chrysler Corporation purchases after 《Pretty Woman》 that successful advertisement marketing, but becomes one of the North America and even world most well-known sports car brands.
Sits in Eric opposite Michael Lynn looks that the Eric old god is inspecting front packet facial tissues in the place, somewhat is at heart disturbed, he before was Chairman of new line, has been the Robert Shay more than ten years of assistants, the current position is also one of the Firefly's Chairman, was responsible for the Firefly most important movie release department.
Although when the new line, Robert Shay likes centralizing power, this assistant not too many opportunities. However Robert Shay has not treated unjustly him, friend who they are better in secret. The new line and Firefly merge, Michael Lynn will have treated as the Robert Shay trusted friend.
These days. Robert Shay to other stress and to Firefly several movie distributions of «Sleeping with the Enemy» neglects Michael Lynn also to watch, he once in secret had also suggested Robert Shay should better not to do goes too far.
However, Robert Shay has not listened to his words the meaning, Michael Lynn to know that obviously Robert Shay wants to become second Michael Eisner, but, as the outsider, Michael Lynn understands that Robert Shay has neglected a fact obviously.
In Disney, Michael Eisner is most splendid that was Michael Eisner has led into the Hollywood film giants ranks Disney from family management small Film Studio step by step, therefore he can sit on Disney CEO that seat stands one's ground steadfastly.
But in Firefly, Robert Shay is not most dazzling that the stock that let alone, Robert Shay has is also not enough to contend with Eric, the 72% stocks in the Eric hand having have the absolute domination to Firefly, in the situation of disregarding all consequences, can chase off the stage Robert Shay at any time.
Therefore, Michael Lynn the mood will be disturbed at this time, Eric definitely does not dare to move Robert Shay at this time, otherwise just had improvement Firefly definitely to fall into the turbulence.
But Chairman of this any stock has not been very likely to become the Eric undeserved target of anger, from the Robert Shay mental disposition, although they are the good friends, if Eric will insist to take him to go flat, Robert Shay will definitely not die to knock with Eric.
Has manipulated a while front face towel paper-insulated, Eric gains ground, said to Michael Lynn: „Sorry, Michael, suddenly had just remembered something.”
„Has not related,...... Eric, I thought that your this time marketing technique is as before novel, compared favorably with advertisement in Lamborghini as well as the 《Running Out of Time》 in 《Pretty Woman》 sufficiently implants the case, that two marketing was successful, the expression that” Michael Lynn just started somewhat knocked to stumble, but spoke of smoothly afterward, because these words were not polite thinking highly, but was from the heart, he had made more than ten years of movie releases before, knows that wanted to innovate also to take the good results in the movie marketing means is not an easy matter. ( to be continued )
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