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Compares in has the 《Indiana Jones》 series of formidable Box Office rallying point in the global range, «Ghostbusters» series movie not any superiority, because this movie type is the comedy, the comedy movie is not quite easy to accumulate the movie fan popularity, after all after everybody has smiled laughing, did not have the remaining anything.
Moreover between two of series the shoots time has been separated by for five years, the popularity outflow regarding a comedy was bigger, if not Columbia really cannot put out other series of movies to haunch this important summer files, will not launch this project.
However, Columbia has actually made up for the majority of inferiority to the propaganda that this movie spared no effort, although compared with the 《Running Out of Time》 crazy publicity is worse, but compared to the summer files big manufactures of other Film Studio, the propaganda of Columbia rushed completely was not planning that made money, so long as Box Office this goal went, their true goals also truly were this.
Was in the final stage with the acquisition negotiation of Sony, Japanese this time is determined must make a chapter of fat sheep, in this case, Columbia all operational behavior ultimate objectives are toward raising the stock price go, regarding Film Studio that goes on the market, the Box Office data most can affect the stock price one factor.
The 《Ghostbusters II》 show time was on June 16, after first week Box Office drew a charge, the 45 million USD data made the Columbia high level be wild with joy, must know that 《Indiana Jones and the Last Crusade》 first week Box Office 4 6 million, this also means that 《Ghostbusters II》 likely like 《Indiana Jones and the Last Crusade》, according to the estimate of appraisal organization, attained near 200 million USD North America total Box Office.
But this type excited merely only maintained one week of time, the second week, the 《Ghostbusters II》 Box Office direct big diving, the decline range achieves 55%, has only attained 1 more than 9 million next week Box Office.
The Box Office appraisal organization lowered 《Ghostbusters II》 Box Office to estimate quickly largely that cut in two at the waist 110 million USD the 200 million USD Box Office estimate value, the Columbia stock price that rose fast although has not dropped because of this news, the tendency of but rising also became slow, after all, as of summer files principal movies six big giants, attained about 100 million Box Office really not to have any highlight.
Reason that has this situation, is inferior to first part after the movie opens the movie reputation, is most important, because this movie downed on one's luck has run upon «Batman».
«Batman» serialized to start from 1939 for the first time, to the present just half century, in first regarding this North America cartoon history does not have Superhero of superpower, Warner regarding opening this series does not favor, this type did not favor directly manifests in the budget.
Compares in 《Indiana Jones》 the large-scale manufacture budget of near 50 million USD, Warner was only «Batman» has provided the 35 million USD movie-making cost, will achieved the big piece the scale, was inferior including «Ghostbusters» and 《Running Out of Time》, although 《Running Out of Time》 has only spent 34 million, first but Columbia provided was actually the budget of 40 million USD, but the budget of 《Ghostbusters II》 was also 40 million USD.
Because Warner to «Batman» does not favor, causing Columbia not to place in the eye it, therefore has placed the previous week that 《Ghostbusters II》 «Batman» screened.
But all people by far had underestimated this has serialized influence of half century Superhero in United States person mind, on June 24 «Batman» screens, one week later, this cartoon honorable person big movie to sweep 6 8 million USD Box Office by the unmatched potential crazily, occupies 45% of one week of Box Office total amount, many other movies in broken pieces of Box Office extrusion.
But receives is Columbia 《Ghostbusters II》 that in a big way attacks, after Box Office presents 55% large scale decline ranges, the 《Ghostbusters II》 200 million Box Office fond dream is thorough, after all, after Box Office drops sharply, appears the possibility that counter falls to be minimal.
Therefore, Columbia can only hoping to pin on Eric 《Running Out of Time》, after all, this movie previews after the interior, the film critic preview, is favored consistently.
However, after Box Office of «Batman» second week draws a charge, actually in all lays down haze to the 《Running Out of Time》 hopeful person top of the head, because of the «Batman» second week Box Office decline range, only then weak 23%, have attained 5 2 million USD Box Office as before, wants to be higher than opening picture first week Box Office of big piece.
Although summer the files Box Office total amount per week will have about 150 million USD, but this 150 million USD shares on the summer files more than ten movies, will not appear too, but can be attained summer the files, either will be the cannon fodder, film excellence that either was placed the great expectations, latter's proportion will be bigger, in this case, a «Batman» movie grabbed one-third shares, if the next week will not present the large scale the Box Office decline range, 《Running Out of Time》 Box Office pressure it can be imagined.
In the Columbia Headquarters conference room, a numerous high level was discussing tight dealt with the plan, Coca Cola also comes Vice Chairman to audit this conference, Eric sits in Amy side Pascal, was listening attentively to people's discussion patiently.
Although is Director of this movie, but in movie release, Eric did not have many rights to speak, reason that he appeared here, merely was because he was 《Running Out of Time》 Director, although filmmaking process Columbia released authority completely to him, but release has almost not allowed him to participate, before Eric, has submitted document about a film promotion mentality, but has not gotten the response in Columbia aspect.
„I thought that should screen the 《Running Out of Time》 extension, at least must retard one week of time, the «Batman» tendency was too violent, decides the running schedule stubbornly July 7 is a very unwise behavior, we therefore lost 《Ghostbusters II》, if 《Running Out of Time》 Box Office because of «Batman», but cannot achieve anticipated, then before , we used two big pieces to push the plan of high stock price thoroughly to malinger.” The management of Columbia propaganda department expresses an own opinion.
The opposite party just said that another management opens the mouth to ask: „Has Bob, according to your plan, with the institute line what to do that signed the good agreement?”
„Carries on with the opposite party coordinated, pays indemnity for the damage of institute line suitably, we can from manufacturing good movie put out several to force up temporarily, in brief, guaranteed at present 《Running Out of Time》 Box Office is first.”
The management of data analysis department interposed: „«Batman» present Box Office broke hundred million, this tendency not too possibly again continues, moreover Commentary appraisal to this movie is not too high, I thought that third week Box Office should present the normal over 40% decline ranges.”
„According to your view, that this movie second week should present the normal decline range, but the fact is this situation has not occurred, the second week is only 23% slightly dropping,” some people such refuted.
„Media started to taunt our running schedules to two movies to arrange, if we do not defer to the definite running schedule to screen, one type will not surely have the confidence signal to the person to the 《Running Out of Time》 quality, this is very dangerous, once because the movie fan has this misunderstanding, first impressions are most lasting thinks that 《Running Out of Time》 is a rotten piece, then to the attack of movie is most fatal, compares, screened as scheduled is the safest way, was not we do not want to postpone, but is according to the current situation, we cannot postpone absolutely.”
„I also agreed that Rhett's words, is not we do not want to postpone, but is we cannot postpone, once postpones, is equal to telling all people, we did not have the confidence to 《Running Out of Time》, we have been afraid, outstanding that 《Running Out of Time》 we have not propagandized actually.”
„But once the «Batman» third week presents about 20% slightly dropping again, that will attain about 40 million Box Office as before, you can imagine in this case, 《Running Out of Time》 Box Office pressure big?”
The people discussed in noisy disorder one hour, in the Vice Chairman entire process of Coca Cola that appearance maintains the audit condition, when the people have stopped slightly, he sits the straight body, the vision changes is neglected by the people, like Eric that him listens attentively to silent: „Mr. Williams, I noticed that you had not spoken, why didn't say your opinion?”
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